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Rather than being obliterated, SEO is in fact undergoing a major transformation in the age of Artificial Intelligence (AI)
With AI and machine learning, search engines are getting smarter every day. They now have the ability to comprehend a lot more information than just keywords listed on a webpage. It makes us question whether SEO is still relevant in the age of artificial intelligence. To answer that, here are some important things to understand.
How are SEO and AI evolving together?
Leading search engines are now using AI based tools to better understand user queries. AI is also helping to identify webpages that have high quality and relevant content. Search engine result page rankings are no longer dependent on mere keywords and other traditional SEO techniques. The focus of SEO is now more on creating high quality, unique content. AI tools now have the same level of comprehension abilities as humans. Hence, they can easily pick content that is most relevant for users.
Understanding new approaches to SEO
Based on the user’s browsing history, AI tools are helping search engines to provide more relevant results. In addition, AI tools can also provide additional information that may be useful for the user. AI has the ability to better understand user preferences. With that, it has become necessary for SEO professionals to ensure that the content is genuinely informative and engaging.
With AI working in the background, search engines are now focused on delivering more personalized results. This prompts SEOs to create more relevant content that can be useful for specific audience segments. Instead of generic content, SEOs can create a more fulfilling experience by focusing on the ‘what’, ‘why’, ‘when’, ‘how’ and other similar queries provided by users.
Just like search engines, SEO professionals also have access to AI SEO tools. These can significantly reduce the manual effort related to standard SEO tasks. For example, tasks like analyzing website structure, improving page load speed, identifying broken links and keyword research can be done by AI tools. AI can also help improve content quality from an SEO perspective. Yoast is one of the tools that SEO professionals can use.
With the menial tasks automated by AI tools, SEO professionals can focus on jobs that require a human touch. For example, creating compelling stories still requires human inputs. Similarly, understanding the needs of visitors will require human expertise. Creativity and intuition are other factors that can help create more engaging content for users.
Future of SEO with artificial intelligence
As is evident from above, SEO is not becoming obsolete in the age of artificial intelligence. It is just that SEO is evolving with AI in order to deliver a better overall experience to users. As AI progresses, SEO will continue to adapt. It will continue to play a key role in providing high-quality, user-centric content to users.
