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New-age TMT bars powered by Italian ECR Technology offer unmatched ductility and strength for earthquake-resistant infrastructure.
New Delhi: 6th March, 2026: Jai Raj Ispat Limited, one of South India’s leading steel manufacturing companies, known for its high-quality TMT bars and structural steel products, today announced the launch of its flagship product, Jai Raj ATOOT Fe 550 D TMT Bars. Engineered to meet the evolving demands of modern high-rise and infrastructure projects as well as to offer the best quality to individual home builders, ATOOT represents a significant leap in structural integrity and seismic safety.
Jai Raj Ispat Ltd., Kurnool, is the second primary steel producer in Andhra Pradesh and is among the few primary steel plants in India adopting an advanced steel-making process. The plant has an installed capacity of 0.50 million tonnes per annum. The management plans to double this capacity by 2026-27. This facility manufactures steel through a world-class process route comprising a blast furnace – energy optimising furnace (EOF) – Ladle Refining Furnace (LRF) – endless casting, using virgin iron ore and coke as primary raw materials. The plant is also equipped with state-of-the-art Endless Casting and Rolling (ECR) technology. The Kurnool plant is expected to significantly contribute to the region’s industrial growth, aiming to boost Jai Raj Steel’s annual revenue to a minimum of ₹5,000 crore within two years of operation.
The ATOOT ANDHRA product launch event served as the official launch platform for the Jai Raj ATOOT Fe 550 D TMT bars, bringing together the authorised distributors and the most prominent dealers from across Andhra Pradesh. During the event, Jai Raj Ispat Limited showcased the product’s superior quality, which is achieved through the advanced Energy Optimising Furnace and Italian ECR (endless casting and rolling) technology during their plant visit. The evening gathering included the official product launch of Jai Raj ATOOT Fe 550 D TMT Bars, followed by inaugural bookings from the dealers. The attendees expressed strong confidence in the product, noting its potential to set a new benchmark for safety and strength in the region’s construction industry
Speaking on the occasion, Mr S.K. Goenka, Founder & Managing Director, Jai Raj Ispat Limited, said, “We aim to provide our discerning customers with high-grade quality and eco-friendly rebars. The launch of Jai Raj ATOOT Fe 550 D TMT bars, a new generation of steel rebar, is part of the Company’s portfolio-building plan focused on helping the end-users to make informed choices. Strong homes are built with strong intentions, unwavering efforts, and unmatched building materials; the Jai Raj ATOOT is a pioneering product built to provide relief to the customers who wish to build safe homes.”
According to Mrs Rajshree Jain, Director, Jai Raj Ispat Limited, “The launch of the Jai Raj ATOOT Fe 550 D TMT bars is a pivotal moment for the Indian construction industry, noting that the next 25 years belong to India’s growth story.” She emphasised that by utilising the world-class Danieli ECR technology at their Kurnool plant, the company is now “making the best quality bars in India, better than some of the leading producers in the country”. Mrs Jain underscored that the Jai Raj ATOOT is specifically engineered to provide the “unbreakable trust” required for the nation’s evolving infrastructure, ensuring that Jai Raj Ispat remains at the forefront of delivering high-ductility, earthquake-resistant solutions for a safer and stronger India
