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`Partners with SOTC Travel to Turn Holiday Shopping into a Stylish Getaway Experience`
Mumbai, April 12th, 2025: The holiday season is here, and Shoppers Stop—India’s premier fashion, beauty, and gifting omnichannel destination—has launched its latest campaign, Travel Edit, with a stylish fashion show at R City Mall, Ghatkopar. Curated for the modern traveller and choreographed by fashion icon Marc Robinson, the showcase featured versatile looks for every kind of getaway—from yacht escapes and city tours to beach brunches and music festivals. Shoppers Stop has partnered with SOTC for the Travel Edit campaign.
Get ready to fly in style with Shoppers Stop presents Travel edit. For every trip there is a perfect wardrobe. Shoppers stop brings a curated collection of 5 travel ready tentpole looks: Summer Ease, Fly in Style, Brunch Breeze, Beat Ready & Wander ready.
As a part of this curated look, if you are amongst top 3 highest shoppers of Shoppers Stop, one can win an international 5-night/6-day holiday for a family of three to Switzerland or Phuket by SOTC.
As part of its customer-first initiative, Shoppers Stop has partnered with SOTC Travel Ltd., one of India’s most trusted travel brands, to make travel shopping more rewarding than ever. The all-expenses-paid trip—sponsored by SOTC—includes airfare, accommodation, sightseeing, and more. Additionally, customers who shop for ₹10,000 or above will receive a SOTC travel voucher worth up to ₹5,000. With exclusive perks and complimentary travel makeovers, the campaign turns fashion shopping into a celebration of style and wanderlust.
Speaking on the campaign launch, Mr. Kavindra Mishra, Customer Care Associate, Managing Director and CEO of Shoppers Stop, said “At Shoppers Stop, we believe in creating memorable moments & travel is a integral moment for our customers. With Travel Edit, we have identified five tent pole moments like Summer Ease, Fly in Style, Brunch Breeze, Beat Ready & Wander ready and created curated looks for the entire family.
Our collaboration with SOTC brings together two lifestyle leaders to create a complete vacation shopping experience—one that is not only stylish, but also deeply rewarding.
As part of our journey of premiumization, we are committed to offering our customers an opulent and trendsetting travel ready wardrobe that transforms every special moment into an unforgettable style statement.”
S.D. Nandakumar – President & Country Head – Holidays and Corporate Tours, SOTC Travel Limited said, “With a legacy of over 75 years in pioneering holidays, we believe that nobody understands Indian travellers better than SOTC Travel. We’re witnessing a growing trend – today’s Indian traveller are the protagonist in their travel story and are keen to showcase their travel experiences over social media platforms. Travellers are curating fresh wardrobe styles inspired by the destination, whether it’s a concert, a beach getaway, poolside party or even airport transit looks.
With summer being the peak holiday season, we seized this strategic opportunity to connect with this new-age, style-conscious traveller and hence our partnership with Shoppers Stop strategically tap into their consumer reach and expansive pan-India retail network across metros and tier 1 cities. By integrating destination-inspired style with personalized holiday experiences, we’re not just enhancing the travel journey—we’re unlocking a high-potential segment of fashion-forward travellers.”
The high-octane fashion showcased travel-inspired looks across key holiday moments:
Summer Ease : The Yacht look captures elevated coastal style with a fresh nautical twist, crisp blue-and-white palettes, relaxed tailoring, and breezy fabrics. From abstract floral Cuban shirts to ruffled off-shoulders and co-ords, the look blends timeless maritime charm with effortless resort-ready appeal
Wander Ready: The City Exploration look is designed for days on the move, cotton co-ords, cargo shorts, and utility dresses. In earthy-tones of sand, olive, and taupe, the look blends comfort and casual style, perfect for exploring the city from sunrise to sundown
Kids at Play: This look is all about comfort, independence, and carefree summer style. Soft, breathable fabrics in playful prints and pastel tones. Easy silhouettes like jumpsuits, tees, and pull-on shorts ensure all-day comfort and movement.
Fly in Style: The Airport Look blends refined comfort with travel-ready style. Refined comfort with knit polos, tailored joggers, and sleek layers. Streamlined silhouettes balance mobility and sophistication for seamless travel style.
Brunch Breeze: This look is all about effortless elegance Lightweight cottons, pleated skirts, and pastel tones offer effortless elegance. Styled with minimal layers and polished accessories for a fresh, put-together look.
Beat Ready: This look channels festival spirit with a mix of street-style ease and boho flair. A mix of street and boho with denims, printed shirts, crochet, and halters. Relaxed fits and statement accessories create an easy, expressive vibe.
With a portfolio of over 500+ premium brands, Shoppers Stop offers access to the most sought-after labels across fashion, beauty, and lifestyle categories—allowing you to curate the perfect holiday look that reflects your personal style and suits your destination. Adding to the experience is Shoppers Stop’s Personal Shopper service, designed to help you stay on trend and make every shopping trip seamless, personalized, and enjoyable.
So, whether you’re off on a city break, beach escape, or cultural getaway, let your journey begin in style—with Shoppers Stop’s Travel Edit.
Shop in-store or online at www.shoppersstop.com
