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Chennai, June 19, 2025 — Following successful roadshows in Hyderabad, Kolkata, and Kochi, JioStar Entertainment’s regional LEAP roadshow made its last pitstop in Chennai, further strengthening its connect with Tamil-speaking audiences and the Southern advertising community. The initiative is a multi-city effort aimed at spotlighting the power of regional content, sharing consumer insights and demonstrating how JioStar is enabling brand impact at scale through its compelling content across TV and digital.
“Our storytelling is grounded in a deep understanding of local culture and the evolving preferences. The exceptional response to our Tamil content on Star Vijay, Star Vijay Super, and JioHotstar is a reflection of the emotional connection we’ve built with audiences across the region. With this roadshow, we engaged directly with our partners, celebrated regional insights, and spotlighted the limitless possibilities JioStar has to offer,” said Ajit Varghese, Head of Revenue, Entertainment & International, JioStar.
LEAP roadshow unpacked the network’s content strategy across TV and digital, performance highlights, success stories and more. The event spotlighted how brands can maximise business outcomes by leveraging JioStar’s understanding of the market and its ability to deliver relevant messaging at scale.
Popular television personalities like Gobinath from Star Vijay’s Neeya Naana and Priyanka Deshpande, known for shows like Start Music and Cooku with Comali, brought their signature charm to the evening, engaging the audience with their lively presence and effortless camaraderie.
Gobinath Chandran, one of Tamil television’s most beloved faces, while engaging enthusiastically with attendees, said, “It’s always special to connect with audiences who’ve been a part of my journey. Star Vijay has played a pivotal role in shaping Tamil Nadu’s entertainment narrative. It’s incredible to witness the deep impact that regional storytelling continues to create.”
JioStar’s Tamil entertainment portfolio, comprising Star Vijay, Star Vijay Super, and JioHotstar, commands strong audience loyalty across Tamil Nadu. Fiction hits like Siragadikka Aasai, Chinna Marumagal, and Pandian Stores continue to lead ratings across key prime-time slots, while reality staples like Bigg Boss Tamil and Cooku with Comali deliver high-impact moments with strong brand integrations. With 8 out of 10 prime-time slots dominated by Star Vijay and a 1.2x viewership lead over other prominent networks in Chennai, Star Vijay network holds an unmatched position in the region’s entertainment landscape. The key to the network’s success is consumer-backed storytelling, grounded in real lives and Tamil cultural insights.
JioStar’s digital platform, JioHotstar, complements this reach with unmatched scale and precision. With over 1300+ Tamil blockbusters and 80+ high-performing regional originals, it offers advertisers both mass visibility and tailored engagement. New originals like Heartbeat, Goli Soda Rising and Chutney Sambar on JioHotstar further extend JioStar’s reach into the digital-first, premium viewer segment. Brands like DAC Developers, Sathya Agencies, Lakshmi Ceramics, Gold Winner Sunflower oil, Nandu Lungies, Darling Digital, Eyetex Dazller and Sakthi Masala have already capitalized on this unique ecosystem and witnessed significant sales uplift and digital engagement.
As Tamil Nadu continues to play a central role in the region’s media and advertising landscape, JioStar remains committed to offering both scale and relevance to brands seeking to grow their presence here.
