KRAFTON India Makes History as the Only Gaming Company to Win at Effie Awards 2025 for In-House Campaign ‘BGMI ki Boli

 

Emerges victorious with a Silver Win in the Direct Marketing Category, the Most Shortlisted Category at Effie Awards 2025

 

 

 

KRAFTON India proudly announces its Silver win at the Effie Awards 2025 in the fiercely contested Direct Marketing category for its in-house campaign, BGMI ki Boli. This milestone achievement positions KRAFTON as the only gaming company to win an Effie, reflecting its leadership in redefining audience engagement through innovative marketing strategies. Notably, this category saw the greatest number of shortlists, making the victory even more significant.

BGMI ki Boli celebrated India’s rich linguistic diversity by leveraging regional phrases and colloquialisms to connect with players on a cultural and emotional level. This groundbreaking campaign also engaged fans through interactive challenges, such as spotting easter eggs tied to the world of BGMI. The result was a campaign that not only resonated deeply with the community but also reinforced BGMI’s position as India’s most-loved game, delivering impactful business outcomes.

 

Speaking on the win, Srinjoy Das, Associate Director and Lead of Marketing at KRAFTON India, said: “We are delighted to have picked up an Effie for KRAFTON and to top it all, for an in-house campaign in the hotly contested Direct Marketing category. Our sincere thanks to our fans who made BGMI ki Boli an outstandingly huge success, and we hope to continue to surprise them with more incredible engagements in 2025 and beyond.”

 

The Effie Awards, globally recognised for celebrating marketing effectiveness, honour campaigns that blend creativity with measurable business results. Winning an Effie with an in-house campaign is a rare feat, reflecting the talent and strategic approach within KRAFTON India. Hosted by The Advertising Club (TAC) India, the 24th edition of the Effie India Awards 2025 took place at Taj Lands’ End, Mumbai, on 24th January 2025 bringing together over 1,200 professionals from advertising, marketing, media, research, PR, and communications.

 

As gaming cements its place in Indian pop culture, KRAFTON India continues to set benchmarks in marketing by blending creativity, community insights, and strategic innovation. This win not only celebrates the evolution of advertising within gaming but also highlights the industry’s growing influence as a cultural force shaping modern marketing.