Kuku Takes Flight To Global Markets With Its Audio & Video OTT Platforms

• With over 5 million paying subscribers, Kuku aims to surpass Netflix’s paid subscribers base in India next year

• Targets the markets of US, Indonesia, Philippines and South Korea for its first leg of expansion

Bengaluru, India,15 May, 2025 — Kuku, India’s leading storytelling and entertainment platform, is expanding its footprint to reach new global audiences with its audio and video OTT verticals.

With over 100,000 hours of audio stories and hundreds of microdramas currently streaming on Kuku across 8 languages, Kuku currently has one of the largest libraries of stories on par with leading OTT platforms.

Kuku pioneered the microdrama trend in India with the launch of its video OTT vertical Kuku TV in September 2024 and thereby emerged as the largest microdrama OTT platform in India. With over 5 million active paying users for its audio and video OTT platforms, Kuku aims to surpass Netflix’s paying subscriber base in India by next year.

In line with Honorable PM Modi’s vision at WAVES 2025 Summit to “Create In India, Create For The World” Kuku aims to expand its library of stories to newer audiences across the world and bring to the world India’s rich library of stories. To accomplish this vision Kuku will be expanding its presence across US, South East Asia(Indonesia, Philippines, South Korea) and more countries in 2025.

Talking about the global expansion plans, Vinod Kumar Meena, COO and Co-Founder of Kuku, said, “India is such a hotbed of stories around culture, tradition, science, spirituality, fiction and more. So why has India not emerged as a soft power in storytelling? If you look at South Korea then KDramas and Kpop have become such an important part of their economy.

Given we are the largest entertainment industry in the world, stories and storytelling should be our soft power and our biggest cultural export. There is immense potential in this to not only become a major contributor to our creative economy but also help create new jobs, opportunities and talent in the industry. We have hundreds of thousands of titles in our library which we want to take to the world this year.”

Kuku’s diverse library includes genres such as entertainment, education, spirituality, sci-fi, fiction and tens of genres crafted to resonate with customers from all walks of life. The platform’s expansion is rooted in its understanding of local cultures and listening habits. In the United States, the focus is on connecting with the Indian diaspora, especially Hindi, Tamil and Telugu-speaking communities. While in South East Asia, Kuku aims to tap into the large population who are familiar with Bollywood, Indian soap operas and are part of the rising digital economy in the region where the smartphone is their primary source of accessing the web. Kuku plans to introduce its storytelling magic to these markets, leveraging the shared cultural appreciation for dramatic narratives and family tales. The Philippines and Indonesia are early but promising markets for Kuku.

“For us, it’s more than just scaling; it’s about bringing a piece of home to Indians living abroad. We want them to hear familiar voices and stories, no matter how far they are from their roots, shared Vinod Kumar Meena.”

In South Korea, Kuku is set to tap into a digitally advanced audience with a strong affinity for immersive storytelling, akin to its popular K-dramas. With a growing interest in Indian stories, Kuku aims to explore new ways to captivate listeners and viewers.