Les Roches Drives Global Golf Management Education from Spain

The new Postgraduate Diploma in Golf Course Management will feature active industry professionals as faculty, with modules focused on the golf industry, agronomy and machinery, design, operations, and events.

Thanks to its location, students will have access to a broad network of golf contacts, from professionals to local and international federations based in Marbella.

The global golf industry is gaining momentum within tourism, with Spain ranking as the preferred destination for golf enthusiasts in Europe. On the Costa del Sol alone, golf tourism generates around 1.5 billion euros annually and creates over 17,000 jobs.

Les Roches, celebrating its 70th anniversary and with a campus in Marbella since 1995, is the leading institution in Spain for luxury hospitality and tourism education. With a 98% employment rate, it attracts the most prominent national and international
recruiters each year.

Marbella, 20th June 2024. Les Roches, one of the world’s top institutions for high-end hotel management education, launches a new course with a specialization in its Spanish campus: the
Postgraduate
Diploma in Golf Management. Founded in Switzerland in 1954, Les Roches has had a campus in Marbella since 1995, a city renowned as a golf mecca. This campus hosts thousands of students from over 100 nationalities
annually, seeking comprehensive education to develop skills needed to lead the hospitality industry. It is now a preferred destination for Les Roches students aiming to pursue a career in the golf business.

The golf industry is gaining strength within tourism globally. Spain is ranked among the top destinations worldwide for golf travelers, attracting around 1.2 million tourists annually, contributing over 12 billion euros. In Spain, on the Costa del Sol, which
hosts the highest concentration of golf courses (70) in the country, golf tourism generates around 1.5 billion euros in annual revenue and creates over 17,000 jobs, according to the Costa del Sol Tourism Board.

Marbella: A Prime Location

Through Les Roches’ newly launched program, starting in September, students will gain a comprehensive understanding of the diverse golf industry in a key location. The study modules will focus on course management, design, and maintenance, as well as organizing
and marketing golf tournaments. Throughout the course, students will have around 75 hours of practical classes and the opportunity to take a study field trip to Miami, another major hub for the sport that attracts more enthusiasts each year.

“The golf industry is a significant driver for the province of Málaga, both for its appeal and its economic impact and job creation. Last year, it hosted one of the world’s most important and prestigious tournaments, the Solheim Cup, bringing a return of
29.1 million euros to the city. This is just an example of what’s to come in this industry: the need for professionals to preserve and develop Marbella’s golf offerings. The direction and management of this sport involves analyzing and studying everything
surrounding it,” says Carlos Díez de La Lastra, CEO of Les Roches.

Thanks to its location, students will have access to a wide range of golf-related contacts, from professionals to local and international federations based in Marbella. In fact, the faculty for the
Postgraduate
Diploma in Golf Management will include some of the most prominent names in the industry, including
Gonzalo
Sánchez García, Javier
Reviriego Boveda, Eugenio
Rezola Murua, Emma
García and Alicia
Garrido.

“It is estimated that on the Costa del Sol, there are around 84 golf courses within a 150-kilometer radius, many of them located in the grounds of the best hotels. Therefore, Les Roches’ commitment is crucial for students aspiring to be directors of the
best hotels to have a professional understanding of what a golf course is and how it is managed. My career in this sport has allowed me to understand its needs and challenges thoroughly, and I consider it essential to promote training and professionalization,
as it is a sector related not only to hospitality but also to many other important areas such as catering, transport, and culture,” says Gonzalo Sánchez, professional golfer and current golf coach.

Cutting-Edge Education

Currently, Les Roches has a global network of over 16,000 alumni in leadership positions in more than 140 countries worldwide. 67% of them secured their first job through contacts made at the school, and 33% successfully started their own businesses. Upon graduation,
students receive an average of five job offers from top-level companies, and professionals trained there triple their salary within 12 years of obtaining their degree.

Les Roches is at the forefront of hospitality sector innovation. Its graduates access job opportunities and internships each semester at over 200 leading companies in the hotel, tourism, and luxury sectors, such as Louis Vuitton, Accor Hotels, IHG, The Ritz-Carlton,
Soho House & Co, Mandarin Oriental, Marriott International, Silversea, Qatar Airways, and Hublot, and in sports organizations like Formula 1, FIFA, Nike, Netflix, and the International Olympic Committee.

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