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~ The #1 powdered hydration brand in U.S.A is here to revolutionize hydration for the new-age India ~
Mumbai, 21st February 2025: Liquid I.V., the #1 powdered hydration brand in the U.S.A., is making its grand debut in India, bringing its science-backed, fast-acting hydration solutions to a new generation of Indian consumers. More than just a drink mix, Liquid I.V. is a lifestyle revolution—designed for those who demand efficient, and great-tasting hydration that fits seamlessly into their dynamic lifestyles.
Liquid I.V. is not just a product but a lifestyle revolution for a new-age India. It is here to elevate hydration with science-backed solutions, localized for Indian consumers. With innovative marketing and a digital-first approach, it aims to lead the hydration category in India.
A Growing Demand for Smarter Hydration
The Indian market is witnessing a shift away from caffeine-laden energy drinks and artificial sweeteners towards healthier, hydration options. With a growing awareness of skin and hair health, Indian consumers—especially Gen Z and millennials—are prioritising hydration as an essential part of their wellness routines.
Liquid I.V. meets this demand with its LIV HydraScience™ technology, an advanced formula designed to deliver hydration faster and more efficiently than water alone. The brand’s expansion into India aligns perfectly with the increasing consumer preference for functional beverages that enhance daily performance and overall well-being.
What Sets Liquid I.V. Apart?
Liquid I.V. is formulated with a unique blend of essential ingredients to maximise hydration, ensuring optimal energy, recovery, and wellness. Each stick contains:
3x the electrolytes of the leading sports drink for superior hydration
Caffeine-free, no artificial sweeteners, no artificial colours, non-GMO, no artificial preservatives
5 essential vitamins (B3, B5, B6, B12, & C) to fuel the body
Optimal Osmolarity, Each stick of Liquid I.V. contains the optimized ratio of glucose, sodium and potassium to deliver faster hydration than water alone
Hydration should taste as good as it feels. Liquid I.V. comes to India in three delicious flavours selected to cater to the Indian consumer’s palate:
Lemon Lime: A crisp, citrusy boost that wakes up your taste buds
Brazilian Orange: A juicy, tropical burst of sunshine in every sip.
Açai Berry: A bold, berry-packed flavour that keeps things fresh and exciting.
Liquid I.V. is launching with a digital-first strategy, making its products easily accessible to Indian consumers. The brand is now available on its official website (liquid-iv.co.in), and also on quick-commerce & e-commerce platforms, including BlinkIt and Amazon
