Newspatrolling.com News cum Content Syndication Portal Online
Shifting the focus from cycles to egg numbers
10th February, 2026: There is a rising awareness around egg freezing globally and in India, with the conversation steadily shedding its earlier stigma. From international icons to Indian celebrities openly sharing their fertility journeys, egg freezing is increasingly being spoken about as a choice rather than a taboo. While interest is clearly growing, many women still find themselves unsure of where to begin. The intent is there, but the path forward often feels unclear.
Much like medical insurance, something we invest in long before an emergency arises, fertility preservation works best when approached without fear, pressure, or urgency. Egg freezing offers women a way to safeguard their reproductive future proactively, yet adoption in India remains very small compared to global trends. This gap between awareness and action is where Luma Fertility steps in, with the launch of TwelveForHerself, a category-defining egg freezing programme that shifts the conversation from cycles to egg numbers.
Unlike traditional egg freezing programmes that focus on how many rounds of treatment a woman undergoes, TwelveForHerself shifts the focus to the outcome that actually matters – freezing twelve mature eggs. By leading with clarity rather than complexity, the programme helps women understand what they’re working towards, without having to decode medical language or uncertain timelines.
Globally, egg freezing is far more established as a fertility preservation choice. In the United States, nearly 43% of all IVF cycles are egg freezing cycles, while in India, egg freezing still accounts for less than 1% of total fertility treatments. The contrast highlights not a lack of interest, but a lack of clarity and confidence, something TwelveForHerself is designed to change.
So why twelve eggs? Clinical data shows that egg freezing outcomes are driven by egg numbers, not the number of cycles. Due to natural biological attrition at various stages, freezing twelve mature eggs offers a strong probability of achieving one to two live births in the future, depending on age and individual biology. By anchoring the programme to this number, Luma provides women with a realistic, science-backed benchmark instead of vague assurances.
Reflecting on what led to the creation of the programme, Neha Motwani, Founder of Luma Fertility, shares, “Increasingly, I meet women who know they want options, but don’t know how to navigate the process without feeling overwhelmed. Those conversations are what drive everything we build at Luma. TwelveForHerself is our way of giving women clarity, structure, and confidence, and building systems that genuinely support them at this stage of their lives.”
TwelveForHerself by Luma Fertility includes up to two egg retrieval rounds, if required, to reach the twelve-egg goal. Most women may not collect twelve eggs in a single attempt, which is why the programme is designed to support them through more than one round if needed. Priced at ₹2,50,000, the fully inclusive offering covers all medications, injections, scans, monitoring, egg retrieval, laboratory procedures and two years of egg storage, removing uncertainty around both outcomes and costs.
With TwelveForHerself, Luma Fertility is setting a new benchmark for how egg freezing is communicated and experienced in India, one that is rooted in transparency, realism, and choice. By focusing on outcomes rather than complexity, the brand aims to help more women take that first step with confidence, on their own terms.
For more information, visit www.lumafertility.com
