MAGNUM ICE CREAM TO ELEVATE THE PLEASURE QUOTIENT AT LAKMĒ FASHION WEEK IN PARTNERSHIP WITH FDCI

~Magnum’s iconic Dipping Bar to make its debut at LFW X FDCI ~

8th March 2024: Magnum, the iconic ice cream made with Belgian chocolate, is ready to redefine the art of fashion, pleasure, and ultimate indulgence with its much-awaited return to India’s most premier fashion and beauty platform, Lakmē Fashion Week, which is held in partnership with FDCI. With a legacy steeped in fashion and luxury, Magnum has always epitomized the passion for pleasure. Staying true to its core, Magnum is set to elevate the pleasure-seeking journey unlike ever before at Lakmē Fashion Week X FDCI, between 13th-17th March in Mumbai at Jio World Convention Centre.

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After captivating audiences at Cannes Film Festival and making their decadent dream come true, the breathtaking and indulgent Magnum chocolate Dipping Bar is set to make its GRAND DEBUT in India. This exclusive experience promises to tantalize taste buds and ignite conversations of pleasure with every indulgent bite. Magnum ice cream will introduce an extraordinary array of pleasure experiences at Lakmē Fashion Week X FDCI through unique collaborations like:

A white and gold ice cream bar

Description automatically generatedExclusive Magnum Recipes by Fashion’s Best Designers: Five exclusive Magnum flavor creations inspired by five trailblazing Indian designers on the likes of Anamika Khanna, Rahul Mishra, Ritika Mirchandani, Saaksha & Kinni and Siddartha Tytler.
A Bespoke Perfume: A sensory symphony with Magnum’s limited-edition perfume, exclusively curated through a unique collaboration with celebrated Indian Designer – Ritika Mirchandani.
Magnum-inspired Chocolate Temptation Lip Mousse from the House of Lakmē: The temptation of chocolate is always irresistible, and at this season of Lakmē Fashion Week X FDCI, it’s double the case! In a limited-edition collaboration, Lakmē and Magnum have come together to create an experience which is sure to leave you feeling very satiated. The Chocolate Temptation Lip Mousse has an air light texture which feels like love, and a moisturizing formula which will get you high impact colour, in one single swipe. With this capsule edition, there can never be enough chocolate on your lips!

Speaking on the Magnum’s anticipated comeback at Lakmē Fashion Week X FDCI -, Maya Ganapathy, General Manager at Kwality Walls, Hindustan Unilever said, “Magnum ice cream is thrilled to make a grand return to Lakmē Fashion Week X FDCI, this time with its renowned Dipping Bar experience center. Globally, Magnum is lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing that to India. At the Magnum Couture Lounge in Lakmē Fashion Week X FDCI, who’s who of fashion and industry will be introduced to the multiple facets of pleasure. As we continue to make waves worldwide, our ambition for India is to redefine luxury and pleasure, setting new standards for indulgent experiences.”

With Magnum’s return to Lakmē Fashion Week X FDCI, attendees can expect a mesmerizing blend of luxury, innovation, and pleasure that promises to redefine the boundaries of fashion and indulgence. Get ready to walk the brown carpet and immerse yourself in a world of unparalleled opulence – because as Magnum says, a day without pleasure is a day lost!