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Mumbai, April 22, 2025: Mattel, Inc.(NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Dream Theatre, India’s premier brand licensing and merchandising agency, has been appointed as the official licensing agency for Mattel’s iconic portfolio in India, Pakistan, Nepal, Bangladesh and Sri Lanka . This partnership covers beloved brands, including Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe and Barney.
Through this partnership, Dream Theatre will work with best-in-class partners across brands and categories to make licensed merchandise available to fans in India by leveraging its vast network of partners and retailers, as well as its domain knowledge and market expertise.
Jiggy George, Founder & CEO of Dream Theatre expressed “We are excited to be appointed as Mattel’s Master Licensing Agency in India. This partnership presents an incredible opportunity to bring some of the world’s most loved brands to new generations of fans in this region. Mattel’s renowned brand portfolio holds a strong emotional connection with families in India and around the world, making it a standout licensing proposition for brands and products in the Indian market. We look forward to driving their continued success through innovative licensing partnerships, localized offerings, and strong collaborations with market leaders in India.”
Meredith Norrie, VP Global Licensing & Consumer Products at Mattel said “We’re excited to have Dream Theatre as our official licensing agency in India . Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India.”
This collaboration emphasizes Dream Theatre’s commitment to delivering world-class brand licensing solutions in India, while positioning Mattel’s iconic brands for even greater success in the region.
