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Bengaluru, 21st March 2025: The Union Government’s recent Budget announcement has set the stage for a surge in disposable incomes, creating a strong enabler for India’s consumption growth story. With zero tax liability on income up to ₹12.75 lakh or salaried individuals under the new tax regime (effective FY26), Indian consumers will have more spending power, fuelling demand across various sectors. This presents a unique investment opportunity as our economy’s consumption-driven growth story gains momentum.
Recognizing this shift, Tata AIA Life Insurance (Tata AIA)—one of India’s leading life insurers — has introduced two contextual funds targeting different consumer segments:
- A)Tata AIA Life Tax Bonanza Consumption Fund: Through this specially curated fund, consumers can not only capitalize on the rising consumption trends but also ensure financial security for their loved ones. Thus, the fund offers the dual advantage of wealth creation and financial security.
- B)Tata AIA Life Tax Bonanza Consumption Pension Fund: Exclusively available through Tata AIA’s unit-linked pension solution, this fund is perfect for those looking to grow their savings after retirement. Designed to offer long-term growth, it helps you build a robust retirement fund that can provide financial stability and peace of mind for the years ahead.
Both the New Fund Offers (NFO) will be available from 24th to 31st March 2025, with units priced at ₹10 each.
Why Now is the Ideal Time
India’s Consumption Boom is Here to Stay – India’s consumption landscape is undergoing a paradigm shift, driven by rising incomes, urbanization, and evolving consumer preferences. The recent tax reforms have further accelerated this trend, putting more money in the hands of consumers and sparking demand across sectors like FMCG, retail, e-commerce, and automobiles.
Several factors are driving India’s consumption boom:
- Rising Disposable Incomes: As the middle class expands, more money is flowing into consumer spending across sectors like FMCG, retail, e-commerce, automobiles etc. This growth is a clear indicator of India’s economic strength.
- Demographic Dividend: With over 50% of its population under 25, India is benefiting from a youthful workforce that is driving the country’s consumer boom. The growing working-age population boosts disposable income and spurs demand for a wide range of products and services.
- Favourable Tax Reforms: The tax relief announced in the Union budget 2025 will facilitate higher purchasing power, particularly in urban and semi-urban areas, fuelling discretionary spending and premiumization trends.
- Shifting Consumer Behaviour: Today’s consumers are prioritizing experiences over saving, embracing exclusivity, online shopping, digital services etc. This shift is reshaping the consumption landscape in India.
- Booming Sectors: The e-commerce, quick-commerce, and premium or luxury goods sectors are experiencing robust growth. For example, according to RedSeer Consulting, the Indian quick commerce market, which was valued at around $1.1 billion in 2021, is projected to reach $12 billion by 2028. This represents a CAGR of approximately 30-35% during this period.
The Tata AIA Life Tax Bonanza Consumption Fund and Tata AIA Life Tax Bonanza Consumption Pension Fund are strategically designed to capitalize on these trends, investing in companies poised to benefit from India’s evolving consumption patterns.
Harshad Patil, Chief Investment Officer at Tata AIA, explains: “India’s consumption patterns are evolving rapidly, driven by urbanization, rising incomes, and a shift towards premium products and services. The Tata AIA Life Tax Bonanza Consumption Fund & Tata AIA Life Tax Bonanza Consumption Pension Fund are designed to help young and middle-aged investors to benefit from this dynamic growth, offering an opportunity to grow wealth while also enjoying the tax advantages the fund offers.”
Siddharth Shyam Chhabria, Managing Partner Business Associate, Tata AIA, said, “I’m excited about the launch of the Tata AIA Life Tax Bonanza Consumption Fund and the Tata AIA Life Tax Bonanza Consumption Pension Fund! These funds provide an excellent opportunity to maximize your tax savings. By investing the tax savings you get, you can grow your wealth over time and work towards a financially secure future. With the trusted Tata brand behind them, these funds offer a smart and reliable way to plan for tomorrow, starting today!”
Key fund details
These two funds aim to generate long-term capital appreciation through a diversified portfolio of companies benefiting from India’s growing consumption.
- Investment Focus: Companies poised to benefit from India’s domestic consumption growth story.
- Asset Allocation: 60%-100% in equity and equity-related instruments, 0%-40% in cash & money market securities
- Risk Profile: Designed for long-term capital appreciation with a calculated risk approach.
- Life Insurance Protection: Beyond wealth creation, consumers can secure their families’ financial future with life cover.
Key sectors of focus include:
- FMCG: Companies driving growth through essential and discretionary consumer products.
- Retail & E-commerce: Benefiting from the rapid rise of online shopping and digital transactions.
- Automobiles & Premium Goods: As disposable incomes increase; consumers are shifting towards premium products.
Why are the new funds a Game-Changer
The Tata AIA Life Tax Bonanza Consumption Fund and Tata AIA Life Tax Bonanza Consumption Fund stands out as a smart investment option by offering broad exposure to India’s consumption boom. Unlike concentrated thematic funds, this active multi-cap fund invests across a wide range of sectors, ensuring stability and relevance regardless of economic conditions. By including both cyclical and defensive industries, the fund is business cycle agnostic, making it resilient through market fluctuations.
Customers can expect:
- Exposure to India’s Consumption Growth: Tapping into sectors benefiting from higher disposable incomes and economic expansion.
- A Changing Consumption Mindset: Capitalizing on evolving spending habits, including the rise of digital consumption and experiences.
- Strategic Diversification: Investments in large-cap, mid-cap, and small-cap companies balancing stability and growth potential.
- Long-Term Wealth Creation: Aiming for capital appreciation by investing in companies thriving in India’s consumer economy.
- Tax-Optimised- Investment: Leveraging the benefits of India’s revised income tax regime for enhanced returns.
Investment in Tax Bonanza Consumption Fund:
Consumers can invest in the fund and be part of India’s consumption-driven success story. The fund is available with the following Tata AIA solutions: Tata AIA Shubh Muhurat, Tata AIA Shubh Fortune, Tata AIA Param Raksha Life Pro+, Tata AIA Param Raksha Life Pro, Tata AIA Param Raksha Life Growth+, Tata AIA Param Raksha Life Advantage+, Tata AIA Param Raksha Life Maxima+, Tata AIA Pro-Fit and Tata AIA Premier SIP.
Investment in Tax Bonanza Consumption Pension Fund:
Equity funds have the potential to generate higher returns in the long term that can help pension policyholders plan for their long-term liabilities and improve their purchasing power. This fund is exclusively available with Tata AIA’s unit-linked pension solution, Smart Pension Secure Plan, which enables consumers to build a robust retirement fund in a smart way with long-term growth potential.
Proven Performance of Tata AIA Funds
Tata AIA’s funds have consistently delivered strong, long-term returns, making them a preferred choice for investors seeking growth, stability, and protection. Backed by expert fund management and a disciplined investment strategy, Tata AIA funds have successfully navigated market cycles while maximizing wealth creation for policyholders.
This track record of robust performance underscores Tata AIA’s commitment to offering investment solutions that align with India’s evolving economic landscape, ensuring investors can capitalize on emerging opportunities with confidence.
| Last 5 Years Returns* (CAGR) | ||
| Tata AIA Funds | Fund Return (%) * | Benchmark Return (%) * |
| Multi Cap Fund | 23.87% | 15.98% |
| Top 200 Fund | 24.31% | 15.98% |
| India Consumption Fund | 22.47% | 15.98% |
*Data as of February 28, 2025. Past performance is not indicative of future performance.
Fund Benchmark: Multi Cap Fund, India Consumption Fund, Top 200 Fund: S&P BSE 200.
Inception Dates: Top 200 Fund: 12 Jan 2009, Multi Cap Fund: 05 Oct 2015, India Consumption Fund: 05 Oct 2015.
