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National, September 25, 2025 – MediBuddy, India’s leading digital healthcare company, today launched the #EverySecondCounts campaign to raise urgent awareness and inspire immediate action against sudden cardiac arrest—one of the country’s deadliest health threats. With cardiovascular disease continuing to be one of the leading causes of death in India, the campaign seeks to drive awareness, inspire timely action in emergencies, and encourage people to adopt everyday lifestyle practices that protect their heart health in the long run.
The campaign portrays the continuous work of the heart and the devastating moment when it stops. Through powerful visuals and a shift in tone from recognition to silence, the film highlights how quickly life can change when the heart fails. It also delivers a practical message: urgent action matters, underscoring how rapid response—like CPR—can mean the difference between life and death, while long-term lifestyle choices are equally vital to protect heart health.
To understand the urgency behind the campaign, it’s important to look at the stark realities of sudden cardiac arrest in India. Sudden cardiac arrest claims nearly 40 lives per 1,00,000 adults aged 35 and above annually in India (Indian Heart Journal). Quick intervention, especially administering CPR, can significantly improve survival chances. MediBuddy’s #EverySecondCounts campaign emphasises both the critical importance of timely response and prevention through healthy diets, regular exercise, stress management, quitting smoking, maintaining a healthy weight, and routine check-ups.
Given these alarming numbers, quick intervention can make all the difference. With an estimated 7,00,000 sudden cardiac arrest deaths in India each year (Medanta Hospital), many lives could be saved with immediate action. MediBuddy urges communities to become heart smart by learning CPR, adopting heart-healthy habits, and booking convenient screenings through its integrated digital platform. Learn CPR today, download the MediBuddy app, and take charge of your heart health—because every second truly counts.
Speaking about the campaign, Manu Sankar Das, Head of Brand Marketing at MediBuddy, said, “Heart health cannot be an afterthought in today’s fast-paced world. In the face of a silent epidemic like sudden cardiac arrest, reactive medical aid alone is not enough. Our #EverySecondCounts campaign is a call to action—urging everyone to be prepared for emergencies by mastering CPR, while also embracing everyday habits that build lasting heart resilience. This World Heart Day, we’re not just inspiring awareness; we’re empowering individuals to take charge of their heart health and help transform outcomes for families and communities across India.”
Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 54 seconds and is being promoted across digital and social media platforms in the lead-up to World Heart Day.
