Milk continues to delight, even as times change

It is said that “Change is the only constant in life”, something that resonates with the times we live in. If we look at world events, we can see that our planet is currently undergoing a massive change in its social, economic and political paradigms. While United Kingdomvoted for its exit from the European Union recently, the Paris Agreement for climate change came into effect a few days back. The most recent world event was Donald Trump winning the US Presidential Election. Back home in India, we are witnessing the demonetization of Rs 500 and Rs 1000 currency notes, a move aimed at eliminating black money from the country. Despite these changes, the one thing that has remained a constant in the lives of most people is dairy products such as fresh milk, cow milk products, healthy double toned milk, etc.

Many generations have lived and passed, and yet dairy products such as fresh milk, cow milk products, etc. continue to delight people of all age groups. While whole milk retains its popularity, new products such as healthy double toned milk have created their own niche and demand. People are also experimenting with milk products and are not satisfied with drinking just plain whole milk. For instance, teenage children and adults alike are opting for a wide variety of fruit and chocolate milk shakes. The new generation likes to delight itself with the tastiest food items and milk provides the perfect platform to fulfill that desire.

On the other hand, we can also see the health consciouspeople who are blending milk with dry fruits, turmeric and other natural foods for optimum health gains. As scientific research continues to substantiate the various health benefits of cow milk products, more and more people are including it in their daily diet. Athletes, sportsmen, wrestlers, bodybuilders, gymnasts, and many such people are now religiously following a diet that recognizes milk as an important, organic food.Women and elderly also stand to gain significantly, as milk reduces the risk of diseases such as osteoporosis.

Considering the wide ranging health benefits of milk and its great taste, it would not be wrong to say that dairy products such as fresh milk, cow milk products, healthy double toned milk, etc. will remain favorites for many generations to come.

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