More Than Just a Game: How Zupee Puts Users First

Online skill-based gaming in India has grown from a casual hobby to a booming cultural and economic force. But with that growth comes a responsibility: ensuring that gaming remains fun without compromising user well-being. Zupee, India’s leading skill-based gaming platform, is meeting that challenge with a user-first approach – blending innovation, transparency and empathy to define what responsible gaming should look like today.

Gaming with Purpose

Zupee has reimagined iconic Indian games like Ludo through titles such as Ludo Supreme and Ludo Ninja, drawing in over 150 million registered users. But for Zupee, success is not just about scale – it’s about impact. The platform actively educates users on healthy gaming habits and the risks of excessive play, believing that entertainment should never come at the cost of mental or financial health.

Fair Play, Backed by Technology

Zupee uses blockchain to ensure tamper-proof gameplay and RNG certification to guarantee fairness – giving users a secure and transparent experience. Games are short and designed to last just 8–10 minutes, encouraging fun without long or addictive cycles.

Accessible for All, with User Welfare at the Core

With both free-to-play and pay-to-play formats (starting as low as ₹1), Zupee makes gaming inclusive across financial backgrounds. Behind the scenes, real-time monitoring flags risky behaviour and users in need are offered access to human support and counselling – underscoring the brand’s people-first values.

Setting the Standard

As India’s gaming industry continues to grow, Zupee is leading the charge with a holistic, responsible approach. By placing user welfare at the center, Zupee is proving that responsible gaming isn’t just a duty – it’s the future of the industry.