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Kerala | July 1, 2025 – In line with its commitment to community welfare and environmental sustainability, Muthoottu Mini Financiers Ltd., one of India’s most trusted and long-standing gold loan NBFCs popularly known as Muthoottu Yellow, has extended a significant contribution to public infrastructure through the sponsorship of 2,600 dustbins to Kerala State Road Transport Corporation (KSRTC).
The initiative is aimed at strengthening better waste management, cleaner public transportation, and greater public awareness of environmental responsibility and hygiene in Kerala’s public transportation ecosystem. Of these, 2,000 dustbins have been allocated to KSRTC buses and 600 to bus stations across the state.
In addition to launching a number of KSRTC-led infrastructure projects, the contribution was formally recognized on June 28, 2025, at an event hosted at the KSRTC Bus Station in Pathanapuram. Senior KSRTC officials, local leaders, Kerala’s Honorable Transport Minister, Shri. K. B. Ganesh Kumar, Shri Sreejith C.U., Senior Zonal Manager, Muthoottu Mini Financiers, and Shri I.S. Pradeep, and AVP – Marketing & Sales, Muthoottu Mini Financiers graced the occasion.
This collaboration reflects Muthoottu Mini’s increasing focus on socially conscious business practices, especially in the areas of cleanliness, environmental sustainability, and community involvement. Additionally, KSRTC’s e-Office system, a new Garage Shed, and Millet Garden were inaugurated during the event. These initiatives support digitization, better public transportation, and sustainable food practices.
Commenting on the initiative, Mr. P. E. Mathai, Chief Executive Officer, Muthoottu Mini Financiers Ltd., said, “At Muthoottu Mini, we believe that our place in society is not solely determined by our financial services. We also want to create communities that are healthier, cleaner, and more accountable. Our dedication to sustainability and public welfare, especially in areas that have a direct influence on day-to-day living, is demonstrated by this project with KSRTC. With this initiative, we hope that millions of commuters have a cleaner travel experience and set an example for how companies can have a significant social impact.”
As part of its broader CSR commitment, Muthoottu Mini Financiers, has also undertaken an extensive distribution of school supplies including notebooks, umbrellas, school bags, and kits — benefiting approximately 25,000 underprivileged children across different locations in India. In addition, the company gifted a motorized wheelchair to a deserving law college student, aiming to support inclusive education. These activities reflect the company’s focus on nurturing the younger generation and enabling them to pursue their educational aspirations with greater ease and confidence.
Further, Muthoottu Mini has extended support to the farming community by distributing fertilizers and milk containers to around 1,000 farmers, aimed at boosting agricultural productivity. The company has also empowered more than 1,000 individuals by providing sewing machines and bicycles, equipping them with tools for self-employment and livelihood enhancement. These CSR initiatives have been carried out across various regions, including Bangalore, Tamil Nadu, Delhi, and Mumbai, reinforcing Muthoottu Mini’s deep-rooted commitment to social upliftment and empowerment.
Muthoottu Mini Financiers Ltd. operates through 950+ branches across 10 states and 2 union territories, serving a customer base of over 2.5 million+, supported by a team of 5,000+ employees. The company continues to actively invest in CSR initiatives that align with its mission of empowering communities beyond financial services.
