MYNUSCo Expands from Automotive to Everyday Living: Biomaterials Pioneer Scales Impact Through Home, Packaging, and Lifestyle Products

After a decade of materials innovation and pandemic resilience, the circular economy enterprise doubles down on consumer markets to transform material consumption

New Delhi, December 9, 2025 – MYNUSCo, the Bengaluru-based biomaterials enterprise that transforms agricultural waste into high-performance materials, has scaled beyond automotive applications into consumer markets. This post-COVID strategic shift marks a turning point for the company founded in 2015 by Mahadev Chikkanna and Shruthi Ujjani Ramesh, positioning it to scale its environmental impact significantly.

The company spent its first five years in R&D mode, developing proprietary biocomposite technologies without external funding. The breakthrough came in 2019 with a contract from a global automotive OEM to supply biocomposites for car interiors. However, the pandemic forced a complete strategy rethink.

“COVID-19 disrupted supply chains globally and clarified our path – we needed materials that touch everyday life, not just automotive interiors,” says Mahadev Chikkanna, Co-Founder, MYNUSCo.

That realization sparked eha.eco, a consumer brand offering sustainable lifestyle products, including planters, homeware, and gifting. Recent launches include Loopac.eco for circular packaging and 3s.eco for carbon-negative construction solutions. MYNUSCo started as a biomaterials company but has evolved into a one-stop, end-to-end biomaterials and circularity adoption platform – from sourcing crop waste to supplying ready-to-use finished products. It is one of its kind, not just in India but globally.

MYNUSCo’s biocomposites are made from bamboo waste, rice husk, straw, coir, and other agricultural by-products that would otherwise be burned. These materials are categorized as BioDur for durable goods and BioPur for compostable applications. Every material is backed by an ISO-verified Life Cycle Assessment system, providing transparent carbon accounting from source to finished product. MYNUSCo’s work has prevented over 2,000 tons of CO₂ emissions – equivalent to taking roughly 1,400 cars off the road for a year.

Globally, 45% of carbon emissions stem from material production – plastics, cement, steel. Yet, most climate action focuses on energy transition. MYNUSCo addresses this gap with cost-competitive, scalable alternatives requiring no major tooling changes.

“Industries and consumers shouldn’t have to choose between sustainability and performance,” Mahadev Chikkanna explains. “We’re giving them a verified path to circularity that fits existing norms.”

With more than half of its staff being women across different levels, the company has its biocomposites manufacturing base in Mysuru and collaborates with partner molding units across India to convert these biomaterials into finished products. This partnership-driven model supports existing manufacturing ecosystems to transition to sustainable materials while accelerating scale and impact.

“Sustainability must include social equity,” says Shruthi Ujjani Ramesh, Co-Founder, MYNUSCo. “We’re committed to creating shared success across our entire value chain, not just for the company and shareholders. What was once perceived as challenging has now become one of our key strengths.”

Looking ahead, MYNUSCo plans expansion into new product categories. The company’s impact has accelerated dramatically – carbon reductions that took a year to achieve five years ago now happen in under a month. This momentum is expected to continue as MYNUSCo develops new materials, products, and markets. With stricter sustainability regulations and growing consumer awareness, the company aims to become the preferred partner for brands seeking verified low-carbon alternatives.

For a company that started with curiosity about climate change, MYNUSCo has evolved into one of India’s credible circular economy platforms – proving that sustainability can move from lab experiments to everyday impact.