myTrident Collaborates with Neha Dhupia to launch its New Festive Collections

National, August 8, 2025: myTrident, the flagship home décor brand from the Trident Group, has collaborated with actor and style icon Neha Dhupia as part of its ongoing festive campaign. This new collaboration showcases myTrident’s latest collections, highlighting the versatility and beauty of ranges like Prakriti, Threads of India, Symphony of Threads, Vasant and LuxeHome.

With India’s festive season underway and consumers seeking quality gifts and elegant additions for their homes, this collaboration arrives at the perfect moment. Brought to life through a digital film now live on both myTrident and Neha Dhupia’s official Instagram pages, the campaign beautifully captures the spirit of celebration. The showcased collections reflect this sentiment in their own unique ways. Prakriti draws inspiration from the serenity of nature and Threads of India pays homage to the rich heritage of Indian crafts. Symphony of Threads boasts intricate design across the range, while Vasant draws from the vibrancy and joy of India’s festivals and finally LuxeHome captures the essence of sophistication and luxury.

In the video, Neha Dhupia invites audiences to step into a world “where tradition meets modernity and artistry comes alive with myTrident.” She takes viewers on an immersive journey through the collections, highlighting the distinctive elements of each line while drawing attention to the fine craftsmanship and design sensibilities that define the brand. With her elegant narration and presence, Neha Dhupia underscores how myTrident seamlessly marries tradition and luxury to create home décor pieces that stand out for both beauty and functionality.

Speaking on this collaboration, Rajneesh Bhatia, CEO, myTrident said: “We are delighted to have Neha Dhupia bring our latest festive collections to life. At myTrident, we believe that our homes should embody the richness of our traditions while also reflecting the sensibilities of contemporary living. This campaign is a celebration of Indian artistry and craftsmanship, presented through collections that are thoughtfully designed to resonate with the aspirations of today’s consumers. With Neha’s style and elegance, we are confident of inspiring households to embrace myTrident this festive season.”

myTrident’s festive campaign is a comprehensive 360-degree campaign spanning digital, television, and print. As part of this effort, the brand partnered with a leading primetime electronic channel, introducing a unique branding integration during the weather announcement segment to showcase the perfect bed and bath linens for every season. Further amplifying its presence, myTrident rolled out an innovative 3D OOH campaign across 15 major Indian cities, featuring brand ambassador Kareena Kapoor Khan. Through this integrated approach, the brand aims to strengthen recall and foster deeper consumer engagement during the festive season, a time when households across India embrace fresh beginnings and meaningful celebrations.