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Namit will also mentor the content team of Arré Voice, Arré’s audio social platform
India, New Delhi/NCR, May 9th, 2024: Arré, a leading digital brand that houses Arré Studio & Arré Voice, has announced the appointment of Namit Sharma as CEO of its studio business. With an illustrious career spanning over 25 years in the Media & Entertainment sector, Sharma brings a wealth of diverse and exciting experience, ranging from journalism and scriptwriting to television production, broadcasting, film production, live entertainment, and digital content.
Starting with early days at Sony Entertainment Television and Yash Raj Films, Namit has held leadership roles at Wizcraft Entertainment, Zee Network & Reliance Entertainment which underscore his strategic vision and commitment to creative storytelling.
His leadership at Arré signals a new chapter, enabling the building of a new age media brand that speaks to consumers directly as well as via OTT platforms, broadcast, movie theatres, social media and more. Moreover, Namit will provide guidance to the content team at Arré Voice which is bringing forth a whole new idiom of 30 second audio pods presently across Tamil, Telugu and hindi languages in tier 3 and rural India
In response to his appointment, Namit Sharma expressed his enthusiasm, stating, “I am honoured to join Arré Studio at such a pivotal moment for the media landscape. The audience is making sharper choices with every passing day and we hope to deliver entertainment that lives up to expectations in time to come. I am excited about building a content slate for Arré across mediums, platforms and genres with great storytelling and consumer choices at the centre.”
B Saikumar, Founder, Arré, reiterated this optimism on Namit’s appointment, saying, “Namit’s strategic leadership will undoubtedly propel Arré to new heights as we continue our journey in building one of the most exciting media brands of our time. Arré is poised to bring the world of tech, content, and social media together to entertain and engage consumers via Arré Studio and Arré Voice’
Niyati Merchant, Co-Founder and Chief Operating Officer at Arré, said on Namit’s arrival, “Namit’s extensive experience across various facets of media—from television to digital platforms—complements our goals perfectly as we aim to deliver compelling stories that resonate with our diverse audience. The industry is experiencing significant growth, and with Namit’s creative insights and proven track record, we look forward to shaping the future of entertainment by working with creators dedicated to authentic storytelling as well as platforms and partners across the country.”