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New Zealand Cricket, in partnership with TCM Sports, celebrates its legacy and strengthens business engagement
Mumbai, January 6, 2026: New Zealand Cricket (NZC), renowned for its legacy of sporting excellence, professionalism, and innovation, continues to strengthen its global presence beyond the field. Today, NZC, in partnership with TCM Sports, hosted an exclusive New Zealand Cricket Golf Day at the Willingdon Sports Club in Mumbai. The exclusive event brought together New Zealand cricket stars, senior business leaders, corporate decision-makers, and key stakeholders for a premium networking experience at the intersection of sport, leadership, and culture.
Organised by TCM Sports, long-term commercial partners of NZC, the event celebrated New Zealand Cricket’s rich legacy while creating a unique engagement platform- one that combined elite sport with meaningful conversations off the field.
The event featured a distinguished lineup of members of the touring New Zealand Cricket team, including ODI skipper Michael Bracewell, Daryl Mitchell, Glenn Phillips, Mitch Hay, Kyle Jamieson, Zak Foulkes, Henry Nicholls, and Adi Ashok. Also in attendance were assistant coaches Luke Ronchi and Jacob Oram, along with Glenn Critchley, Chief Marketing & Commercial Officer, New Zealand Cricket, who joined guests for a day of camaraderie and unique conversations. Patrick Rata, New Zealand High Commissioner to India, also attended the event. His presence underscored New Zealand Cricket’s commitment to strengthening its global brand presence and fostering deeper connections with partners and stakeholders in key markets such as India – one of the most important regions in world cricket today.
Glenn Critchley, Chief Marketing & Commercial Office of NZC, said: “New Zealand Cricket has built its reputation on strong values, consistent performance and a progressive outlook. Events like the New Zealand Cricket Golf Day allow us to celebrate our legacy while engaging with partners in a meaningful way. India is an important region for us, and initiatives such as this helped deepen relationships beyond the game.”
In line with recent announcements of a Free Trade Agreement between India and New Zealand, the initiative forms part of New Zealand Cricket’s broader brand positioning strategy, aimed at strengthening its stature and build newer avenues for commercial partnerships and strategic alliances. By extending engagement beyond cricket stadiums, NZC continues to explore innovative platforms that connect sport, business and culture.
The golf rounds were followed by a high-profile evening which hosted two engaging chat shows with players and coaches, offering attendees unique insights into their cricketing journeys and leadership. The evening reflected the values, spirit, and professionalism that have long defined New Zealand Cricket, while fostering strong connections among distinguished guests and stakeholders. The day culminated in an exclusive dinner and networking session.
Over the years, TCM Sports has been instrumental in creating platforms for New Zealand Cricket that connect elite sport with the business community. The New Zealand Cricket Golf Day reflects this shared vision, offering a meaningful platform for partner engagement with the NZC brand.
Mr. Lokesh Sharma, Managing Director, TCM Sports, added: “We are proud to have a long-term partnership with New Zealand Cricket. Our association has been about creating value worthy of their stature. This event was not about scale or spectacle but about quality engagement. The New Zealand Cricket Golf Day brought together the right mix of people, conversations, and values. We are pleased to collaborate with NZC on a format that reflects their culture while strengthening relationships in an important market like India.”
The event was supported by Mahindra Lifespaces as Presenting Partner and Mahindra Auto as Co-Presenting Partner.
The New Zealand cricket team is currently in India for a three-match ODI and five-match T20I series against the Men in Blue, starting January 11.
