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Nextiva strengthens its global position in AI and CX with India investment, 150+ new hires, and full Simplify360 brand integration
India – April 25, 2025 – Nextiva, the leader in Unified Customer Experience Management (Unified-CXM), today announced the launch of a 35,000-square-foot innovation hub in Bengaluru, reinforcing India’s role as a core engine of the company’s global product and technology strategy.
The new facility, Nextiva’s largest outside the United States, marks a significant expansion of the company’s global footprint. It will serve as a center of excellence, driving the development of the company’s next-generation platform capabilities and product innovation.
Following a year in which it more than doubled its headcount in India to 300, Nextiva is now hiring at a record pace, with plans to hire over 150 people in India, to support its next wave of global product innovation.
“The next era of customer experience technology is being built in India,” said Tomas Gorny, Co-founder and CEO of Nextiva. “This isn’t just about expansion, it’s about acceleration. Our teams in India are building foundational AI technologies that will redefine how businesses connect with their customers globally. This is where category-defining innovation is happening.”
India now leads several key areas of Nextiva’s product roadmap. A major new AI-led CX innovation, set to launch globally later this year, has been primarily developed in India. Nextiva’s India-based team is deeply embedded in its core platform development, which currently supports over 10 billion customer interactions annually across 100,000+ global businesses.
This expansion also includes the full integration of Simplify360, the AI-powered, social-first customer experience platform acquired by Nextiva in 2023. Now operating fully under the Nextiva brand, Simplify360 brings deep domain expertise in AI, social, and multichannel CX to the global platform.
“India is not just our fastest-growing region, it’s a strategic center for our AI and product roadmap,” said Senthil Velayutham, Chief Product and Technology Officer at Nextiva. “Our new office in Bengaluru is where we’re building the future of customer experience—intelligent, scalable, and designed to meet the complexity of tomorrow’s business challenges.”
Nextiva is trusted by many of India’s most recognized and innovative enterprises to power intelligent, multichannel customer engagement. Companies including Tata Play, ITC, Xiaomi, Cred, Axis Max Life, ICICI Bank, Oppo, Upgrad, ZEE5, PhonePe, Meesho, and Kotak Securities rely on Nextiva’s platform to deliver real-time, AI-driven experiences across more than 35 digital channels. For example, Tata Play reduced customer resolution costs by 40% by unifying support workflows and deploying WhatsApp as a primary engagement channel, powered by Nextiva’s Unified-CXM platform.
Nextiva’s Unified-CXM platform is built for the modern enterprise, combining voice, messaging, chat, email, and social into one real-time, AI-powered system. It eliminates fragmented customer data, activates intelligence across every channel, and delivers orchestrated, personalized experiences at scale. Backed by Goldman Sachs and with more than 50 patents across AI, automation, and customer experience, Nextiva is rapidly defining the future of customer engagement for businesses worldwide.
