Nykaa Turns 13, and Guess Who’s the First Asian Woman to Celebrate? Urvashi Rautela!

~In Nykaa’s latest campaign, Urvashi Rautela recreates her iconic interview moments, revealing the epic details of Nykaa’s 13th Birthday Sale,~
Link to the film: https://www.instagram.com/p/DIgsfWuxQ08/?hl=en

17 April 2025, Mumbai: Nykaa is officially a teenager — and the celebration? Let’s just say it’s already got a head start, thanks to Urvashi Rautela! In its latest campaign, Nykaa invites the iconic Urvashi to do what she does best: steal the spotlight. And she does it by turning one of her most iconic interview moments into an unfiltered ode to beauty, birthday, and the joy of shopping from the Nykaa Birthday Sale before anyone else.

Set in her vanity van, the film feels like a behind-the-scenes moment that wasn’t meant to be seen — except it absolutely was. Urvashi’s in full form: Blending her blush while reminding us her glow is ‘1 million percent natural’, and how it is not easy to be the trendsetter that she is.

But beneath the banter, she’s dropping the real tea: Nykaa’s 13th Birthday Sale isn’t just big — it’s a full-on beauty playground. Think hot new offers dropping every other day, flash sales flying in daily across skincare, makeup, haircare, fragrance (basically, your whole routine), and a Gamezone where spinning a wheel or finding hidden goodies could actually win you stuff. There are surprise gifts with purchase, exclusive day-one deals on just-dropped launches, and plenty of reasons to keep checking back — because this sale moves fast, and Urvashi wasn’t kidding when she said she shopped for her beauty favourites before the rest of us even knew.

Urvashi doesn’t just talk the talk — she shopped the sale before the site even updated, becoming the first Asian woman to shop from Nykaa’s 13th birthday sale.  “Even before Nykaa knew they were having a sale,” she says, “I placed my order.”

This campaign isn’t just about Urvashi being extra — it’s a love letter to 13 years of beauty, and self-expression. Nykaa has been a part of routines, reinventions, and firsts — and now it’s celebrating all of it, the only way it knows how: by going big.