Oroos Secures ₹20 Crore in Funding to Capture the Sweet Spot of Bharat’s Growing Confectionery Market 

Investment led by Fireside Ventures will power product innovation and expansion across emerging consumption hubs

India, October 29, 2025: To address the vast opportunity in India’s confectionery landscape, which has long been dominated by legacy multinationals and unorganised regional players, Raje Suneet Jain, a seasoned sale & marketing professional, and Prashant Manral, expert in large-scale FMCG manufacturing, announced the launch of Oroos’s confectionery. Set up with the vision to make premium-quality indulgence accessible to the next billion Indians, Oroos’s focus will be to build an Indian confectionery brand rooted in quality, affordability, and trust.

As rising incomes and aspirations spread beyond metros, a new segment of consumers — often referred to as the Rising Bharat — is shaping the country’s next FMCG growth wave. It is this segment that Oroos Confectionery Pvt. Ltd. is built for.

The company today announced that it has raised ₹20 crore in funding led by Fireside Ventures, with backing from the State Bank of India (SBI) and a set of strategic angel investors. The capital will be used to establish a fully automated manufacturing facility in Greater Noida and to build Oroos’s distribution network across Tier 2 and Tier 3 towns, where the demand for quality yet affordable confectionery is accelerating fastest.

“Oroos was born out of a simple observation —  “the real Bharat” consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”

Fireside Ventures, one of India’s leading early-stage consumer funds, is backing Oroos for its differentiated approach and execution-led vision.

Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved which is a huge untapped market. We at Fireside believe that Raje and Prashant as founders are best placed to address this market opportunity as they come with rich relevant domain expertise and a deep understanding of the consumer pain-points in this segment. We are excited about Oroos’s commitment to “make in India” through their best-in-class manufacturing set up in Noida” said Prayag Mohanty, Principal who leads early venture investments for Fireside Ventures.

The round also saw participation from industry leaders such as Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep ( Seasoned VC Investor) among others from across the globe.

Oroos’s Noida plant, supported by SBI’s Startup Branch (CGTMSE) scheme and with an MOU with Invest UP, is designed to deliver high output efficiency, consistent quality, and product innovation.

According to the India Confectionery Market Report 2025–2033 by IMARC Group, the country’s confectionery sector is valued at INR 379 billion in 2024 and is projected to grow to INR 597 billion by 2033, expanding at a CAGR of 5.2 percent. The report attributes this growth to urbanisation, rising disposable incomes, and a growing shift towards premium, health-oriented, and occasion-based confectionery.

Significantly, the study notes that North India leads with a 32.8 percent share, but the next wave of expansion will come from Tier 2 and Tier 3 markets, where organised retail and digital access are transforming consumption habits, consumers are upgrading from loose, unbranded sweets to packaged and branded confectionery — signaling a formalisation of the category beyond metros.

(Source: IMARC Group, “India Confectionery Market Size, Share, Trends and Forecast by Product Type, Age Group, Price Point, Distribution Channel and Region, 2025–2033”)

With this funding, Oroos aims to establish itself as a category creator in affordable indulgence — blending the rigour of manufacturing excellence with an understanding of India’s evolving mass market.