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~ The Documentary series conceptualized and produced by Edstead marks an OTT debut of the brand showcasing its impact of upskilling on their lives and families at large ~
Mumbai, 17th February: upGrad, one of Asia’s largest integrated learning, skilling and workforce development majors makes an OTT debut with Edstead’s Indian Edtech Story on Disney+ Hotstar. The episode delves into the untold journey of Co-founders who embarked upon a mission to understand the learning pulse of India Inc. and enable them with the employability skills of tomorrow. Beyond tracing the brand’s journey, the episode features real upGrad learners who dared to dream big and embraced continuous learning for stronger career transitions.
Conceptualized and produced by Edstead – a research-led documentary studio, upGrad is part of a groundbreaking 11-episode Documentary series that sheds light on contributions made by India’s Edtech ecosystem while cementing the nation’s standing amongst global counterparts. The episode titled, “upGrad: Onwards and Upwards” captures the passion of the Co-founders and the brand’s commitment to making higher education and upskilling more affordable and accessible to every household in metros and across the length and breadth of the country.
The episode opens with upGrad Co-founder Mayank Kumar reflecting on India’s concerning issue of unemployable youth that triggered a penny-drop moment back in time leading to his passion for upGrad. This vision, coupled with Ronnie Screwvala’s entrepreneurial acumen and Phalgun Kompalli’s profound market understanding, not only enabled the brand to navigate initial challenges but also established its obsession for career outcomes as a formidable differentiator in the Indian market. Through a journey marked by resilience and YoY growth, upGrad has risen to the forefront of the skilling and workforce development segments, solidifying its position as a frontrunner in India and across Asia.
Commenting on the release and vision, Shekhar Bhattacharjee, Founder of Edstead, expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the Edtech sector but also underscores its ongoing commitment to creating a positive impact.”
The series is now live on Disney+ Hotstar and across Edstead’s digital channels: https://www.hotstar.com/in/shows/the-indian-edtech-story/1271268709
