Playmaker Labs Ltd. embarks on a groundbreaking partnership with the North East States of India to promote sports inclusion and talent scouting

13th March 2024, India: Playmaker Labs Ltd., a leading digital sports media company based in Wellington, New Zealand, is proud to announce a momentous collaboration with the Northeastern states of India. The company has entered into Memorandums of Understanding (MOUs) to spearhead a comprehensive sports inclusion program, aimed at fostering skill development and scouting future sports stars across communities.

The project is set to make a significant impact on sports development in the states of Assam, Meghalaya, and Sikkim. With a strong focus on inclusiveness, the initiative will reach schools, clubs, and sports enthusiasts at all levels, contributing to the holistic growth of sports in the region. In collaboration with the Department of Sports and Youth Affairs, the project will facilitate engagement with district, village, and government schools, as well as colleges and universities. The State Sports Departments in Assam, Meghalaya, and Sikkim will also collaborate closely with Playmaker Labs, leveraging the Khelo India initiatives to organize training and coaching camps.

Sreedhar Venkatram, Director & CEO – South Asia, Playmaker Labs NZ, expressed enthusiasm about this groundbreaking venture, stating, “It is a big leap in the growth aspirations of the group, and we are extremely delighted to be working on the Northeast state sports inclusion projects. We are thankful for the confidence shown by the Government agencies as we aim to grow onward and upward.”

Playmaker Labs is renowned for its expertise in digital sports media, employing cutting-edge technology, sports analytics, and engaging content to deliver authentic digital experiences to sports enthusiasts. The company’s team of skilled developers, analysts, and content specialists is dedicated to reshaping the digital sports landscape in India, promising an exciting future for sports fans worldwide. As the driving force behind tech platforms like CricHQ and My Action Sport, Playmaker Labs boasts an illustrious group of founding shareholders, including global cricket legends Stephen Fleming and Brendon McCullum. Other notable shareholders contributing to the success of Playmaker Labs include Ravi Ashwin, Scott Styris, Faf Du Plessis, and Chris Gayle.

Playmaker Labs With a team of skilled developers, analysts, and content specialists is poised to reshape the digital sports landscape in India, promising an exciting future for sports fans across the globe.

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