Newspatrolling.com News cum Content Syndication Portal Online
Mumbai, August 13th, 2025: Pepperfry, India’s leading e-commerce furniture and home decor company, is celebrating Independence Day by showcasing the pride of ‘Made in India’ craftsmanship through a special Behind-the-Scenes film capturing the making of a sofa at its manufacturing facility. Championing the spirit of home-grown innovation, the initiative not only celebrates world-class quality rooted in Indian artistry but also highlights the livelihoods sustained by local manufacturing. By supporting skilled artisans and craftsmen across the country, Pepperfry reinforces the importance of nurturing India’s rich craft traditions while empowering communities to thrive. This celebration of ‘Made in India’ is a tribute to the nation’s talent, resilience, and ability to create with both heart and skill.
From the careful selection of raw materials to the final stitch, the video takes viewers on a journey inside the world of furniture-making, offering a rare glimpse into the dedication that shapes every Pepperfry product. This initiative is a heartfelt tribute to the people whose skills and hard work embody India’s spirit of self-reliance.
Speaking about the campaign, Archana Kumari, Lead, Brand Marketing at Pepperfry, said:
“Independence Day is not just about celebrating our freedom, it’s also about recognising the people and efforts that make India self-reliant. At Pepperfry, every furniture we make is a labour of love, blending timeless craftsmanship with modern design. This film is our tribute to the incredible Indian artisans who shape our products and, in turn, the homes of millions of customers.”
The video shines a spotlight on the artistry, precision, and passion that go into every creation at Pepperfry. It captures the dedication of skilled artisans and the meticulous processes that bring each piece to life, reinforcing the brand’s unwavering commitment to quality and authentic, home-grown craftsmanship. Every product is proudly ‘Made in India’, carrying with it the nation’s spirit, skill, and cultural heritage into homes across the country.
Campaign Link: https://www.instagram.com/p/DNNqJUZovLu/
