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With the rising luxury residential market, Telangana is projected to contribute 8–10% to Specta’s revenue over the next year
Hyderabad, 9th September, 2025: Specta Quartz Surfaces, India’s leading luxury quartz brand by ARL Group, is accelerating its growth in Telangana, a region expected to contribute nearly 8–10% of the company’s revenue in the next 12 months. With the brand on track to achieve INR 200 crore topline this year, Hyderabad, with its booming IT industry and rapid residential development, has emerged as a natural hub for Specta’s expansion. The city’s growing appetite for premium housing, modern kitchens, bathrooms and commercial interiors makes it central to Specta’s future vision.
As part of this expansion, Specta showcased Pastel Poise, India’s first pastel quartz collection, at Design Democracy 2025 in Hyderabad. Pastel Poise features four distinct shades curated to meet the demands of contemporary Indian interiors, blending innovation with global design sensibilities. The collection underscores Specta’s mission to introduce cutting-edge quartz surfaces that combine durability with modern elegance for homes and commercial spaces.
To deepen its footprint in Telangana, Specta is rolling out an omni-channel growth strategy in the state. This includes frequent participation in regional exhibitions, theatre promotions, state-of-the-art display centres with distributors, and outreach programs with leading architects. The brand also plans to host its flagship Pickleball tournament in Hyderabad and introduce the Hyderabad edition of its cultural campaign, “Recipes Cast in Stone”, which celebrates traditional Indian cuisines.
Commenting on the expansion, Ankit Jain, Founder, Specta Quartz Surfaces, said:“Telangana represents one of the most dynamic housing markets in India. Moreover, as Hyderabad emerges as the 3rd largest luxury real estate market in India, it has become central to our vision of making Specta the preferred choice for modern interiors. By showcasing Pastel Poise at Design Democracy 2025, we are reaffirming our commitment to deliver global design, strong distribution and immersive customer experiences to this fast-evolving market.”
Beyond Telangana, Specta has also established its presence in all the major cities of India, and will continue with aggressive expansion over the next 12 months. Specta has just participated in exhibitions in Jaipur and Coimbatore in August and is going to participate in exhibitions all over India in the coming months, including its first-ever exhibition in Assam in September and another one in Hyderabad in December.
Specta’s presence at Design Democracy 2025 marks another milestone in its journey to consolidate leadership in India’s quartz surface industry, with South India and Telangana at the forefront of driving this growth.
