Radico Khaitan introduces a limited-edition box for Jaisalmer Indian Craft Gin across 17 Indian states

The Golden Mirage Limited Edition Box features four handcrafted shot glasses inspired by Jaisalmer’s landscapes and history, crafted with clay from the city

New Delhi, April 3rd, 2024: Radico Khaitan, a leading Indian Made Foreign Liquor (IMFL) Company, is delighted to introduce the Jaisalmer Indian Craft Gin – The Golden Mirage Limited Edition Box. This launch not only signifies Radico Khaitan’s dedication to excellence in spirits but also underscores its proactive approach in meeting the evolving demands of consumers.

The recent surge in gin demand across India, fueled by a growing preference for premium and artisanal spirits, has prompted Radico Khaitan to strategically diversify its product range. Among these offerings is the acclaimed Jaisalmer Indian Craft Gin, renowned for its unique blend of botanicals and exceptional flavour profile. This gin has rapidly gained admiration and loyalty from both gin enthusiasts and connoisseurs, reflecting Radico Khaitan’s commitment to delivering top-tier spirits.

This limited-edition pack from the house of Radico Khaitan embodies the essence of the Golden City, blending ancient Indian herbs with classic gin flavours like Coriander, Vetiver, Sweet Orange Peel, Cubeb Pepper, Lemon Grass, Darjeeling Green Tea leaves, Lemon Peel, Angelica Roots, Liquorice, and Caraway Seeds. This unique fusion creates a refreshing and lasting elegance with every sip.

The Golden Mirage Limited Edition Box includes four handcrafted shot glasses inspired by Jaisalmer’s landscapes and history. Crafted with clay sourced from the city, these exclusive glasses combine traditional pottery techniques with contemporary aesthetics, inviting consumers to discover Jaisalmer’s rich heritage with every sip.

Mr. Amar Sinha, COO of Radico Khaitan, expressed his enthusiasm for innovating marketing initiatives, stating, “Our commitment to innovation shines through in the Golden Mirage Limited Edition Box, a testament to Radico Khaitan’s relentless pursuit of crafting extraordinary experiences for our esteemed consumers. This meticulously designed packaging and its contents pay homage to the artistry and heritage of Jaisalmer, seamlessly intertwining ancient Indian herbs with classic gin flavours to deliver a refreshingly sophisticated taste profile. By consistently introducing novel products like this, we create enduring moments of luxury and indulgence that resonate deeply with our audience, solidifying Radico Khaitan as a trailblazer in the spirits industry.”

Radico Khaitan has a history of introducing special edition packs, such as the Morpheus Festive Edition packs during Onam and New Year’s, and the latest ‘Holi Hai! Edition’ of Magic Moments Vodka. These examples showcase Radico’s belief in becoming a significant part of its consumers’ celebrations. These thoughtful gestures not only demonstrate the brand’s commitment to creating meaningful experiences but also strengthen its connection with consumers during moments of joy and celebration.

Jaisalmer Indian Craft Gin has garnered several awards and recognitions in recent years, solidifying its position as a premium and distinguished brand in the spirits industry. Its dedication to quality, craftsmanship, and storytelling has resonated with consumers and industry experts alike, further enhancing its reputation as a symbol of regality and excellence.

The Golden Mirage Limited Edition Box is now available at select outlets across Uttar Pradesh, Uttarakhand, Haryana, Rajasthan, Punjab, Chandigarh, Himachal Pradesh, Madhya Pradesh, Maharashtra, Goa, Daman, Karnataka, Telangana, Puducherry, West Bengal, Odisha, and Assam, offering consumers an opportunity to indulge in the royal tales and exquisite flavours of Jaisalmer Indian Craft Gin.

About Radico Khaitan:

Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically. The Company’s brand portfolio includes After Dark Whisky, Contessa Rum, Jaisalmer Indian Craft Gin, Magic Moments Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments Verve Vodka, Morpheus Brandy, Morpheus Blue Brandy, Old Admiral Brandy, Rampur Single Malt Whisky, Royal Ranthambore Heritage Collection-Royal Crafted Whisky, 1965 The Spirit of Victory Premium XXX Rum, 1965 The Spirit of Victory Lemon Dash Premium Flavored Rum, Happiness in a Bottle: A Happily Crafted Gin, Magic Moments Remix Pink Vodka, 8PM Premium Black Whisky and 8PM Whisky.

Currently, the Company has seven millionaire brands which are Morpheus Super Premium Brandy, 1965 Spirit of Victory Premium Rum, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum, Old Admiral Brandy, and Magic Moments Vodka. Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has three distilleries in Rampur, one in Sitapur, and one in Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5 owned, 28 contract and 8 royalty bottling units) spread across the country.

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