Randstad India Launches its Second ‘Insta Bag’ Machine under the ‘Randstad with Heart’ initiative to Reduce Plastic Usage

Bengaluru, 17th Sep 2025 – Randstad India, a leading talent company, today announced the launch of its second free “Insta Bag” cloth bag vending machine in Bengaluru, reinforcing its commitment to environmental sustainability and social responsibility under its ‘Randstad with Heart’ initiative. Building on the success of its first machine launched last year, this initiative aims to further reduce single-use plastic bag consumption while creating sustainable livelihoods for local communities.

The new machine is strategically located in front of the Commercial Street Police Station, a high-footfall shopping hub that will provide people with a reusable alternative to plastic bags. This launch follows the successful deployment of Randstad’s first Insta Bag machine near Commercial Street in July 2024, which has already made a significant impact – by collecting 2,668 plastic bottles and dispensing 4,500 reusable cloth bags. The initiative has already prevented the usage of around 225,000 single-use plastic bags, thus creating a significant positive environmental impact.

However, the project’s impact extends far beyond environmental metrics. The Insta Bag initiative has also empowered three women with sustainable livelihoods, including one who was able to use her earnings to pay her child’s school fees. The program has also inspired students to explore eco-entrepreneurship and sustainability, creating a ripple effect of positive change.

“This milestone is not just about unveiling another machine; it’s about deepening our promise to lead with heart by being responsible, innovative, and  impactful, thus living one of our core values at Randstad – simultaneous promotion of all interests,” said Viswanath PS, MD & CEO, Randstad India. “The Insta Bag project is a powerful symbol of our belief that climate action must be community-driven and inclusive. By scaling this solution, we are reinforcing our commitment to building a cleaner, greener, and more equitable future.”

Anjali Raghuvanshi, Chief People Officer & Senior Director of Business Innovation, Randstad India mentioned that the Insta Bag initiative is a brainchild of one of Randstad India’s ‘CEO for a Day’ winners, Shilpita Bose. ‘CEO for a Day’ is one of the company’s marquee internal rewards and recognition programs aligned with its triple bottom line approach of People – Planet – Profit.

The Insta Bag project is a collaborative effort enabled by key implementation partners, including Green Mic, Instagood Technologies Pvt Ltd, Parihar NGO, Bengaluru Police, BESCOM, and BBMP. The inauguration event was graced by distinguished guests including Akshata Bhadranna, founder of Green Mic, Rani Shetty, Joint Director of Parihar NGO, Dr. Bindya M Yohannan (Rani Shetty’s successor at Parihar NGO), and representatives from Instagood Technologies.