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PUTRAJAYA, MALAYSIA –
Media OutReach Newswire – 18 August 2025 – Islamic Tourism Month (ITM) 2025 returns for its fourth and most exciting edition yet, inviting Malaysians and global travelers to embark on a journey of rediscovery through the rich lens of Muslim-Friendly Tourism and Hospitality (MFTH). Organised by the Islamic Tourism Centre (ITC), ITM 2025 takes place from 18 August to 30 September, showcasing the beauty, diversity, and warmth of Malaysia as a leading Muslim-friendly destination.
This year’s campaign unfolds across eight (8) vibrant categories;
Mosque Open Day, Accommodation, Travel Packages, Spa, Wellness and Healthcare, Food and Beverages, Events and Exhibitions, Shopping and Retail, and Tourism Products and Theme Parks, offering a nationwide celebration filled with inclusive-meaningful experiences tailored for locals and international visitors; families, solo travelers, entrepreneurs, and enthusiasts alike.
ITM 2025 unfolds with a promise of uncompromising discovery experience as Malaysia continues to shine in Muslim-friendly tourism, once again securing the top spot in the Global Muslim Travel Index (GMTI) 2025, marking a decade of consecutive recognition as the world’s preferred destination. This achievement goes beyond rankings, it’s built on a foundation of accessible prayer facilities, inclusive travel experiences, widespread availability of halal food, and progressive tourism policies.
At the heart of ITM 2025 is its signature programme: Mosque Open Day. Throughout the month, selected mosques across the country will welcome the public for guided tours, exhibitions, and community-driven activities. Designed to promote understanding, inclusivity, and cultural exchange, this initiative offers a unique opportunity to appreciate the spiritual, historical, and social significance of mosques in Malaysia’s everyday life.
A CALL TO COLLABORATE: JOIN AS AN ITM 2025 PARTNER
ITC invites players across Malaysia’s tourism and hospitality sectors to join the movement as official ITM 2025 partners. From branding exposure and market engagement to economic opportunity, businesses will benefit from access to ITC’s promotional platforms, visibility among a high-value travel segment, and alignment with Malaysia’s broader Visit Malaysia 2026 (VM2026) tourism objectives.
“The seeds planted in 2022 have blossomed into an event that reflects Malaysia’s warmth, diversity and hospitality,” said Nur Alyssa Coraline Yussin, Acting Director-General of ITC.
“We invite businesses to be part of this growing movement. By aligning with ITM 2025, partners gain access to a strong branding platform, a rapidly expanding Muslim tourist market and the chance to support Malaysia’s journey toward VM 2026”.
“As the Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem continues to expand, ITM offers a timely opportunity to showcase products and services that are inclusive, values-driven and culturally relevant, all while driving real business impact,” she added.
Since its inception, ITM has attracted over 300 participating organisations, contributing more than RM5 million in accumulated value to the national tourism landscape. Their collective efforts have helped elevate Malaysia’s MFTH offerings while solidifying its position as a sustainable, values-driven tourism hub.
GET CREATIVE: THE ITM 2025 TIKTOK CHALLENGE IS BACK
The much-loved ITM TikTok Challenge returns in 2025. Content creators are invited to explore ITM partner destinations and share their experiences using the hashtag #ExperienceITM2025. With just three simple steps;
Visit, Video, and Viral, participants stand a chance to win exciting prizes worth more than RM50,000, including a holiday package to Xi’an, China, and an exclusive sailing getaway with Aroya Cruises.
MARCHING TOWARDS VISIT MALAYSIA 2026
With Visit Malaysia 2026 on the horizon, ITM 2025 serves as a strategic prelude; a platform to galvanise industry readiness, attract global attention, and celebrate what makes Malaysia truly unique. By participating, businesses not only contribute to national tourism goals but also join a movement rooted in authentic experiences, inclusive values, and long-term impact.
REGIONAL MOMENTUM: MALAYSIA’S ASEAN CHAIRMANSHIP ELEVATES ITM 2025
This year’s ITM unfolds at a pivotal moment as Malaysia assumes the Chairmanship of ASEAN, offering a timely space to deepen regional tourism collaboration. With shared cultural values and growing interest in Muslim-friendly travel, ITM 2025 presents an exceptional opportunity for visitors from ASEAN member states to explore Malaysia’s offerings. From ITC perspective, this alignment is expected to drive stronger participation and outcomes than previous editions, further positioning Malaysia as a gateway for inclusive, experience-rich tourism across Southeast Asia.
WHO SHOULD JOIN?
ITM 2025 is open to all tourism and hospitality players, including:
Hotels & Resorts
Spa & Wellness Centres
Theme Parks
Shopping Malls
Retailers
Mosques
Event Organisers
Training Providers
Any tourism businesses offering Halal or Muslim-friendly products and services
Registration is now open. Interested businesses can sign up as official ITM 2025 partners via https://forms.gle/cXCC2dgfHvTpYoRr7.
Stay updated and inspired by following us on Instagram (@itm_itc) and Facebook (Islamic Tourism Month).
ABOUT ISLAMIC TOURISM MONTH 2025
The much-beloved ITM trademark event where Malaysia’s most majestic mosques open their doors to visitors from near and far. Discover the beauty of Malaysian Islamic culture through guided tours, exhibitions and engaging community activities that promote understanding, culture appreciation and connection.
From cool highlands to sunny beaches and city escapes, enjoy exclusive discounts and packages created just for ITM 2025. Look out for deals catering to families, luxury seekers, youth travellers and more.
Enjoy travel packages that take the stress out of planning and offer great value. Designed to suit those seeking for adventures and relaxation. Each package brings together convenience, comfort, and authentic discovery.
Spa, Wellness and Healthcare
In an era where self-care and mindful living continues to grow, ITM 2025 brings together a calming selection of spa, wellness and healthcare experiences. From traditional Malay treatments to modern therapies, each option is thoughtfully tailored, with gender-sensitive services available to ensure peace of mind.
Everyone needs to eat, but during ITM 2025, every meal becomes an opportunity to explore. Enjoy a variety of halal delicacies with special promotions that make dining out even more satisfying.
Level up, upskill, and link up at ITM-listed events and exhibitions throughout the month. Connect with like-minded individuals at key gatherings such as
Global Halal Summit (GHaS) (16 to 18 September 2025) and the
Malaysia International Halal Showcase (MIHAS) (17 to 20 September 2025). ITC signatures, the MFTG Training programmes are also open for registration to eligible industry players, alongside a variety of other activities including spa and wellness upskilling sessions and guided hiking events that combine learning, leisure, and lifestyle.
Retail therapy comes with extra rewards throughout the month. From necessities to well-deserved indulgence, special promotions make it the perfect time to shop for anything and everything.
Tourism Products and Theme Parks
This is the perfect time to explore Malaysia’s many attractions, from museums and cultural landmarks to family-friendly favourites like
Berjaya Times Square Theme Park and beyond.
https://www.linkedin.com/company/islamictourismcentre/
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Hashtag: #ITM2025 #IslamicTourismMonth #ExperienceITM2025 #DiscoverMFAR #ITMTikTokChallenge2025 #IslamicTourismCentre #MuslimFriendlyMalaysia #MalaysiaMesraMuslim #KembaraPenuhYakin
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