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* Hybrid retail model powers trust-led growth across 22 Indian cities *
Bangalore, June 30, 2025 – Rentomojo, India’s leading rental solutions company, has reached a major milestone with the launch of its 51st experience center in Ghansoli, Navi Mumbai, strengthening its position as a full-stack retail-tech disruptor in the furniture and appliance rental space.
This milestone underscores Rentomojo’s expanding “phygital” strategy, with 50+ experience stores now operational across major metros and rising Tier-2 cities, alongside a digital platform serving 22 cities nationwide. The newest outlet—its first in Mumbai—models a fully-furnished 1BHK studio spread over 650 sq. ft., allowing visitors to explore end-to-end lifestyle setups including sofas, beds, wardrobes, appliances, and more. Customers browsing online can easily schedule store visits to touch and feel products before renting.
After a decade of pioneering the rental lifestyle in India, Rentomojo’s physical retail milestone is more than a number—it signals the rising success of a high-ROCE, high-occupancy model built for modern, mobile Indian consumers. At the intersection of affordability, flexibility, and sustainability, the brand’s hybrid approach is delivering results: in multiple cities, experience centers are driving conversions and higher order value per customer compared to digital-only channels.
“Today’s consumer doesn’t just want convenience—they seek credibility, confidence, and choice,” said Geetansh Bamania, Founder & CEO of Rentomojo. “Our physical retail expansion is not a pivot, but an evolution. In high-involvement categories like rentals—where reuse and sustainability are core—trust is core. Our stores give customers the ability to touch, feel, and try before they subscribe, without giving up the freedom and flexibility of renting.”
Rentomojo operates on a capital-efficient model, with 83% asset utilisation and a robust refurbishing infrastructure that supports sustainable consumption. By empowering urban Indians to live without the long-term burdens of ownership, the company aligns with a generational shift—where access matters more than accumulation, and mobility defines lifestyle choices.
This service-first, subscription-led model resonates deeply with mobile professionals, nuclear families, and Gen Z renters who prioritise experiences over entanglements. And while metros continue to drive strong demand, Tier-2 cities like Mysuru, Jaipur, and Indore are emerging as high-growth zones.
With 6.3 lakh+ active assets under management, 21 warehouses, and a subscriber base of 2 lakh+, Rentomojo has delivered a 49% CAGR over the last three years. Backed by marquee investors and with three consecutive years of profitability, the company maintains an estimated 50% market share in the organised rental segment.
As India’s consumption narrative shifts from ownership to experience, Rentomojo is leading the charge—offering not just products, but a fundamentally different lifestyle choice.
