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National, 28th May 2024: Ryze, the nicotine gum brand of global leader Fertin Pharma has partnered with digital commerce specialist firm 100 days for its ambitious launch and growth plans for the Indian market. Fertin Pharma A/S is the world’s largest contract development and manufacturing organization for nicotine gums, building on more than 25+ years of experience developing and manufacturing nicotine products including nicotine replacement therapy products.
With its upcoming launch, Ryze aims to build a massive movement for healthier living among smokers by offering solution to help them quit the habit. Ryze has done extensive research in the Indian market and is launching its nicotine gums in flavours that suit the Indian palette such as mint, fruit, saunf, pudina and paan. Its proprietary gum formulation is softer and easier to chew than competition brands and the nicotine release is controlled to ensure there is no irritation to the throat. With its launch, Ryze aims to redefine the tobacco-quitting journey, empowering Indians to reclaim their health and well-being.
Gurugram headquartered 100Days.co, a wholly owned subsidiary of Shantanu Deshpande founded Visage Lines (which also owns the brands Bombay Shaving Company and Bombae) is a full stack e-commerce solutions provider and strategic partner to some of the global brands, enabling quick scaling of their DTC business with marketing, logistics and tech solutions.
Their partnership with Ryze entails the development and management of their DTC e-commerce store, with end-to-end support from marketing execution, tech, warehousing and last-mile shipping.
A spokesperson from Ryze said “The partnership with 100days enables us to tap into their deep expertise of launching and scaling direct-to-consumer channels for new age brands. In them, we have a partner that will provide strategic and execution horsepower for our ambitious go-to-market plans, so that our superior product can reach out to a large audience in a relatively short time”.
Maninder Singh, Co-Founder and head at 100Days.co, expressed enthusiasm about the collaboration, stating, “We’re excited to partner with Ryze Nicotine Gums to introduce their innovative tobacco replacement solutions to the Indian consumer. With our expertise in scaling digital commerce for top brands, we are pumped to support Ryze and make a positive impact on as many lives as possible, one nicotine gum at a time.”