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Dating culture was once associated with “playing it cool” and a detached demeanor. But in the past couple of years, there has been a surprising shift in demeanor among the daters. Singles are now opening up sooner, getting attached faster, and are more comfortable being vulnerable in front of their match. According to a new consumer analysis by the Indian dating app QuackQuack, users are starting to see a dating app’s safety as not just a mere feature but as an emotional enabler. The app’s Founder and CEO, Ravi Mittal, said, “In our experience, we have seen that safety is a catalyst, be it for the confidence in being vulnerable or a better interaction. So, we have a dual-layer safety feature, Guardian AI, which is a blend of Artificial Intelligence with human oversight. It was primarily built to keep away spammers, scammers, and fake profiles. Every profile, photo, and chat now passes through this hybrid filter. And for our users, it’s the freedom to interact without fear, letting their guards down, and be their vulnerable selves while interacting with a match. This translates as someone having their backs.”
The study was conducted among 9877 users from metros, suburbs, and rural areas of India. Participants ranged in age between 22 and 35. Data for the study were collected from in-app behavior tracking and online surveys over a period of a month
The rise of unfiltered emotions
More than 43% of users between 25 and 35 said they feel comfortable sharing personal stories of heartbreak, moving on, mental health struggles, or other baggage within the first two weeks of matching. The app rightly points out that it is not just what, but also when they are sharing. Usually, in offline dating, these come much later, but users reported that things are a bit different online, where there’s a safety net. It leads to daters being less on guard and more themselves. Nami (34), living in Hyderabad, explained it as, “On the app, it feels like someone’s looking out for me, because inappropriate behavior and interactions can be reported. It’s like going to a friend and complaining about someone who has misbehaved with me. So I feel more at ease being myself and being confident about my vulnerabilities too.”
Boundaries without backlash
6 in 10 female users from Tier 1 and 2 cities shared that they are more upfront about boundaries with their online matches, without fearing backlash. For instance, Anika from Delhi said, “I can easily tell my match that I am not ready to share my number yet, and rest assured that he won’t call me a tease or behave inappropriately for it. Safety features ensure that people know that there will be repercussions for bad behavior. So it’s easy to let your guard down and connect without the pressure to just go along with whatever.”
33% of Tier 1, 2, and 3 users also said that boundary setting was attached to the risk of getting unmatched or being judged, but that mindset is slowly shifting. There’s also a noticeable decline in ghosting, with conversations starting more honestly.
Dating balance
Over 37% of men and women disclosed that confidence in a connection without oversharing or undersharing is a privilege. They mentioned that they feel more in control of how much they reveal to their match, and even when they finally open up, they feel secure because of behind-the-scenes moderation systems like these, which ensures that the platform is only accessible to genuine users and interactions remain respectful throughout. Though opening up and yet staying in control sounds contradictory, it reflects a change in dating patterns among the young users who now have the reins to their own narrative. They are no longer reacting to the pace of their match but rather choosing what, when, and how by themselves. Safety is not just about protection but also offering people the scope to be in more control.
