SahiBandhu Rebrands to Manipal Fintech Amid Surge in Gold-Backed Credit Demand

India, 11^th April 2025 – SahiBandhu, India’s most trusted gold loan enablement platform, today announced its rebranding as Manipal Fintech Private Limited. This strategic evolution reflects the company’s accelerated growth, evolving business vision, and future-focused approach to delivering tech-enabled financial solutions. Rooted in the values of the Manipal Group, the company enters this new chapter with a strong legacy and a renewed focus on innovation, agility, and scalable growth.

Over the years, SahiBandhu has built a robust and trusted ecosystem in the gold loan segment, enabling seamless lending journeys in partnership with leading banks across India. The platform has consistently delivered impact by simplifying access to credit, and this shift to Manipal Fintech marks a step forward in delivering simpler, more inclusive, and technology-led financial solutions.

Announcing the rebranding, Puja Singh, CEO, Manipal Fintech, said, “The transition to Manipal Fintech is more than a rebranding, it is a reflection of the evolution we have undergone as a company and the future we are committed to building. Over the years, we have earned the trust of customers and banking partners by delivering transparent, secure, and seamless gold loan services. With this transformation, we are scaling our efforts to make finance more accessible, seamless, and secure for every Indian. Backed by the Manipal Group’s legacy of trust, we are positioned to lead the next phase of financial innovation, delivering long-term value to customers and partners.”

This rebranding highlights the company’s strategic roadmap, which includes entering adjacent financial services categories, expanding its footprint in untapped regions, investing in next-generation fintech infrastructure, and strengthening its partnerships across the financial ecosystem. With this renewed identity, Manipal Fintech is committed to bridging the gap between traditional banking and modern financial expectations, delivering solutions that are faster, smarter, and more accessible to all.

The transition to Manipal Fintech comes with a refreshed visual identity. The logo features a bird forming the letter ‘M’, symbolizing financial freedom, progress, and upward momentum. The blue gradient conveys digital agility, while the gold gradient represents trust, value creation, and sustainable growth.