SBI General launches massive awareness campaign and supports farmer communities across 5 states celebrating the “Crop Insurance Week” under the umbrella of Azadi Ka Amrit Mahotsav

Mumbai, 08 December 2021: SBI General, one of India’s leading General Insurance Companies has implemented its massive awareness campaign and farmer workshops to celebrate “Crop Insurance Week” under the umbrella of Azadi Ka Amrit Mahotsav with farmer communities. Under this campaign SBI the Company has undertaken various activities across 5 states viz Rajasthan, Karnataka, Himachal Pradesh, Uttarakhand and Assam.

During the Crop Insurance Awareness Week, SBI General has been running on-ground activities to educate the farmers for protecting their crops, preventing sowing/planting risks, covering post-harvest losses, and secure them throughout the complete crop cycle. The company has charted out several activities such as van activation, farmer workshops and other on-ground visibility activities to spread the awareness across these select states.

SBI General has commenced its enrolment for farmers to get their crop production insured in each state with customization of add-on covers pertaining to the climatic conditions. It provides hailstorm covers in Karnataka for Mango, Pomegranate, Chilli, Pepper, Papaya, Ginger and Acid Lime crops, and for Apple trees in Himachal Pradesh. The awareness campaign and workshops will help educate farmers and ensure maximum enrolments under the Pradhan Mantri Fasal Bima Yojana during this Crop Insurance Week.

Mr. P.C Kandpal, MD and CEO, SBI General Insurance, said, “Crop Insurance week is a momentous occasion for an agrarian country like ours and as we celebrate Azadi Ka Amrit Mahotsav, I would like to express my heartfelt gratitude to our farmers for their contribution towards a glorious India. At SBI General, we take extreme pride in supporting and protecting our farmer community and our aim this year is to delve deeper, reach further and protect more than we have done so far.”

With this initiative, SBI General Insurance plans to establish a connect with farmers, the ones who help the country run. The company has constantly supported the farmers with all the necessary assistance required in securing the crops and the entire farming ecosystem and has so far covered over 1.8 crore applications and paid over Rs. 5297 crores of claims over the last 7 years.

“Pradhan Mantri Fasal Bima Yojana is one of the most successful financial initiatives for the farmers, and we at SBI General Insurance are glad to be the catalyst to secure our farmers’ risks through crop insurance and contribute positively to their growth story.” Mr. P.C Kandpal added.