Signia Launches Awareness Campaign #HearTheChange on World Hearing Day

· A month-long awareness campaign aimed at tackling the stigma surrounding hearing loss & promoting ear & hearing care for all

· The 30-day campaign has been centered around #HearTheChange, a series to raise awareness about the importance of early detection & treatment of hearing loss

· As part of the campaign program, Signia will share inspiring stories of individuals who have overcome hearing stigma & transformed their lives with the help of modern hearing aid technology

12th March, 2024; India – Signia, the global leader in hearing aid technology, has launched a month-long awareness campaign aimed at tackling the stigma surrounding hearing loss and promoting ear and hearing care for all.

The 30-day campaign has been centered around #HearTheChange, a series of educational initiatives, social media campaigns, and community outreach efforts designed to raise awareness about the importance of early detection and treatment of hearing loss.

As part of the campaign program, Signia will share inspiring stories of individuals who have overcome hearing stigma and transformed their lives with the help of modern hearing aid technology. Through these stories, Signia hopes to inspire others to prioritize their hearing health and seek support without hesitation.

Signia aims to empower and bring together various stakeholders such as social groups, celebrities, corporates, hearing care professionals, NGOs, global health organizations, and media fraternities to bring more awareness about hearing health and to break down barriers preventing individuals from seeking help.

Signia will also host complimentary ear check-up camps, leveraging the extensive network of over 180 centers. To enhance accessibility, we are also offering online registration through dedicated links and support via a toll-free calling number. Participants will benefit from the distribution of hearing aids and can take advantage of special offers across our product categories, underscoring our commitment to making hearing care accessible to all.

In conjunction with this year’s World Hearing Day theme – “Changing Mindsets: Let’s Make Ear & Hearing Care a Reality for All” – Signia is taking the lead in India to address the issues of untreated hearing loss. Despite affecting millions worldwide, hearing loss often goes unreported due to lack of awareness and social stigma.

“Too often, individuals neglect their hearing health due to societal misconceptions and stigma surrounding hearing aids. We want to help break that stigma in India.” said Avinash Pawar, CEO & MD of WS Audiology India.

“Wearing a hearing aid in our society should be as normal as wearing spectacles. There should be no stigma or hesitation. We believe that everyone deserves to live life to the fullest, regardless of their hearing ability. By challenging stereotypes and fostering a culture of acceptance and understanding, we can create a world where hearing care is a reality for all.” added Avinash.

Follow the campaign on social media by becoming #HearTheChange Saathi to make a difference in the lives of millions around the globe.

For more information about #HearTheChange movement, visit www.signiaworldhearingday.com