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- Casmara, Spain debuts its global bestsellers in the Indian market
- Top industry leaders converge for panels & salon growth centred informative content
Gurugram, 21st July 2025 – Casmara, a Spanish dermo-cosmetic company, specializing in professional skincare products and treatments, in partnership with Esskay Beauty Resources, India’s leading salon growth experts, successfully hosted the first edition of Skinomics 2025, a strategic salon conclave focused on “The Business of High-Return Facials,” on July 17 & 18, 2025, in Gurugram. The immersive two-day conclave gathered leading salon owners from across 250 cities in India, beauty entrepreneurs, and skincare experts for an exclusive experience focused on redefining India’s premium skin services market. Attendees gathered actionable insights and easy to apply strategies designed to help salons unlock recurring revenue, enhance pricing power, and build lasting client loyalty.
An expert-led panel discussion moderated by Ankit Virmani & Subham Virmani, Directors of Esskay Beauty Resources was attended by industry leaders such Mr. Samir Srivastav, CEO, Looks Salon, Mrs. Neeru Radhakrishnan, Founder, Play Salon, Mr. Pankaj Kila, Founder & Director, Head Turners Salon and Ms Kenza Bourezgui, International Business Manager – MENA & Asia, Casmara. The panellists delved into the various issues currently being faced by salon community right from low salon footfalls to a consistent movement of retail products to customers resistance towards trying premium & exclusively priced treatments.
Ankit Virmani, Director of Esskay Beauty Resources, commented, “Our vision for Skinomics is to create a collaborative knowledge sharing platform where salon professionals can openly address both opportunities and challenges in the skincare segment. By bringing together global expertise and delivering practical strategies, we’re equipping salons to drive stronger returns and develop enduring client relationships. The launch of Skinomics also marks our 23-year journey and underscores our dedication to introducing world-class innovation to Indian beauty businesses.”
The conclave also marked the official Indian launch of Casmara’s international bestsellers range including, the retail range of Golden Age Agueda’s Secret, both treatment & retail of Retinol PROAGE, and a pathbreaking Q10 Rescue Range with Smart Q10 GPS Technology & Cosmetic Radiofrequency.
Kenza Bourezgui, Export Area Manager at Casmara Spain said, “India, with its incredible diversity in complexions and beauty goals, is a constant source of inspiration for Casmara. That is precisely why we are excited to launch our new collection, featuring effective formulations that empower individuals to feel confident in their skin. Our partnership with Esskay Beauty has enabled us to connect deeply with the market and ensure our flagship products reach those who seek the best in the skincare.”
Adding to this, Subham Virmani, Director of Esskay Beauty Resources, added, “At Esskay Beauty, our commitment has always been to champion the growth journey of Indian salons. Together with Casmara, we are bringing industry-leading skincare that delivers visible results and elevates client satisfaction. These new launches reflect a new era of expectations and quality in professional beauty, and we are proud to help raise the bar for excellence across the industry.”
With strong participation and robust engagement from industry leaders, Skinomics 2025 paved a way for a vital forum focussed on community’s professional development and innovation in the Indian salon sector.
About Esskay Beauty Resources
Esskay Beauty Resources Pvt. Ltd. is a leading name in the beauty and wellness industry, dedicated to transforming salon and spa experiences across India. We offer a comprehensive range of premium products and solutions, including skincare, hair care, waxing systems, salon furniture, tools, and equipment—catering to the evolving needs of professional salons and wellness centers nationwide. As the exclusive importer and distributor of globally renowned brands such as Casmara (Spain), Rica Wax (Italy), Naturica (Italy), Olivia Garden (USA), Macadamia Hair (USA), and Keratherapy (USA), we ensure that only the finest international products reach our clients. To address emerging market demands, we’ve also developed innovative in-house brands including Skinora, Ola! Candy, Mr. Barber, and Waxxo Beauty, each tailored to meet the diverse needs of modern beauty professionals.
For more information visit – https://esskaybeauty.com/
