Stellantis India and Muskaan Foundation Launch Multi-City Road Safety Campaign Targeting India’s Most High-Risk Urban Corridors

India records over 160,000 annual road deaths. Chennai recorded 3,452 road accidents and 507 fatalities in 2022, placing it among India’s top 10 cities for road crash fatalities. This campaign aims to foster a cultural shift toward safer road behaviors among families and youth.

 

 

• Multi-City Road Safety Initiative covering Chennai, Pune, Jaipur, Bangalore, and Hyderabad—five of India’s top 10 cities for road accident fatalities (MoRTH 2023).
• The campaign aims to raise awareness and change road safety behaviors across these high-risk urban areas.
• Over 6–8 months, it will engage 11,000 students, 1,000 teachers, and 20,000 community members through workshops, student-led Road Safety Clubs, and public outreach.
• In Chennai, six interactive workshops will train 800–1,200 students using real-life cases and scenario-based learning to address the city’s dense traffic and youth vulnerability.
• The initiative began at the Government College of Arts and Science, Perumbakkam, marking the first phase of training in Chennai.
• Road Safety Clubs and trained volunteers will run peer-led campaigns and on-road drives, creating sustained community awareness.
• Targeting youth aged 10–17—the most at-risk group with 9,500+ fatalities nationwide in 2022—the program addresses critical education gaps to build safer roads for the future.

Chennai, 25^th August 2025: Stellantis India, in collaboration with the Muskaan Foundation for Road Safety, launched Safe Journey in Chennai as part of a multi-city road safety awareness campaign. The initiative underscores Stellantis India’s commitment to building safer mobility ecosystems by focusing on vulnerable road users through experiential learning and youth-led community outreach. In Chennai, the campaign is further strengthened by the support of India Vision Institute, a strategic local partner facilitating stakeholder engagement and ensuring effective on-ground execution.

             

The program officially commenced with a Road Safety Orientation session at The Government Arts College, with participation from students, teachers, and institutional representatives. This will be followed by the scheduled activities to be replicated across other prominent institutions in Chennai, including Presidency College, Government Arts College for Men (Nandanam), Dr. Ambedkar Government Arts and Science College (Vyasarpadi), Government Arts College (R.K. Nagar), and Queen Mary’s College in the coming weeks.

Chennai, with 3,452 accidents and 507 road deaths in 2022, ranks among India’s highest-fatality cities. The city’s complex traffic dynamics, combined with low exposure to structured road safety content in schools and colleges, create a critical need for behavior-focused interventions among youth and communities.

“At Stellantis, safety and education are key to shaping the future of mobility. Through the Safe Journey campaign, we are equipping Chennai’s youth to not only stay safe themselves but to become advocates for safer roads within their communities. This initiative reflects our long-term commitment to building responsible mobility cultures across India. We are proud to partner with the Muskaan Foundation, whose expertise and grassroots engagement are critical to driving real change on the ground., said Mr. Shailesh Hazela, CEO and Managing Director, Stellantis India.

 

 

In Chennai Six  large-format workshops will be conducted in educational institutions, reaching 1200 students with engaging sessions that use multimedia content, real-world case studies, and scenario-based learning to make road safety practical and relatable.

To ensure continued engagement, Road Safety Clubs will be formed in participating colleges and schools. These clubs will serve as hubs for student-led initiatives, with volunteers leading outreach campaigns in collaboration with traffic police and local NGOs. Activities will include on-road safety drives at busy junctions, awareness sessions in community spaces, and creative messaging campaigns—reaching thousands of local residents and commuters.

Neha Khullar Director Projects , Muskaan Foundation for road safety  added, “This campaign is about creating informed, responsible road users from a young age. By engaging students not just as participants but as leaders in the community, we are creating a ripple effect of awareness and action. We are grateful to Stellantis India for bringing this critical initiative to Chennai.”

By embedding road safety in interactive learning and peer-led outreach, Safe Journey in Chennai provides a scalable model for long-term behavioural change. Stellantis India and Muskaan Foundation are committed to ensuring road safety begins with youth—and radiates across communities.

The initiative’s impact will be tracked through pre- and post-program surveys, student and teacher feedback, and active monitoring by Muskaan’s local field team. It is expected to directly benefit more than 11,000 students and 1,000 teachers, with an extended reach of over 20,000 family and community members across the implementing cities.