Sterling Debuts in Punjab with the Launch of Sterling Borderland Amritsar

• First Sterling Resort in Punjab

• Iconic City-Centre Location

• For Leisure, Business & Celebrations

April 07, 2025 – Sterling Holiday Resorts proudly announces the launch of Sterling Borderland Amritsar, marking the brand’s foray into the culturally rich and historically vibrant state of Punjab. With this opening, Sterling expands its footprint to 53 destinations across India, spanning hills, beaches, jungles, heritage hubs, and spiritual centres.

Located on Lawrence Road, the primary shopping hub, the hotel offers a seamless blend of elegant design and signature Sterling hospitality. Its central location provides easy access to Amritsar’s revered Golden Temple – just 4 kms away, other landmarks like Jallianwala Bagh and the Wagah Border, as well as key shopping streets and office hubs such as Ranjit Avenue and Queen’s Road—making it ideal for both leisure and business travellers.

The hotel features thoughtfully designed Classic Rooms, Premier Rooms, and Junior Suites, with plush interiors and a choice of king or twin beds, suited for solo guests, families, and business visitors.

Sterling’s signature restaurant, Curry Cravings, offers an eclectic dining experience with authentic Punjabi flavours such as Amritsari Fish, Dahi Kebabs, and Patiala Dohri Seekh Kebab, along with global favourites, served in in an ambiance that seamlessly blends contemporary flair with traditional charm.

With over 10,000 sq. ft. of versatile event space across Darbar 1 and Darbar 2, the hotel caters to corporate events, weddings, and social celebrations. Elegant interiors, premium amenities, and a dedicated events team ensure every gathering is a memorable one.

“Sterling Borderland Amritsar is a key milestone in our expansion journey,” said Mr. Vikram Lalvani, MD & CEO, Sterling Holiday Resorts. “Amritsar, with its deep-rooted heritage and commercial relevance, is an ideal location for our ‘bleisure’ model that caters to both the business & leisure segments and blends local experiences with world-class service.”

“We are delighted to partner with Sterling, known for their warm hospitality and professionalism and are confident that with Sterling, our guests will have a truly exceptional experience at the hotel.” said Mr. Rajinder Chopra(Kitty) & Mr. Gaurav Shingari Managing Director and Mr. Harshvardhan Chopra, Director, Borderland Hotel.

From the serenity of the Golden Temple to the buzz of Lawrence Road, Sterling Borderland Amritsar is the perfect base to explore Punjab, while enjoying the signature warmth and comfort that Sterling is known for.