Stovekraft introduces ‘Electra’ – the Ultimate Electric Pressure Cooker system under Pigeon Brand

Electra – Unlocking Culinary Creativity and redefining Cooking Convenience

Chennai, June 28, 2024: Stovekraft, India’s leading kitchen appliances manufacturer, is thrilled to announce the launch of ‘Electra’, the revolutionary electric pressure-cooking system under its Pigeon brand. Designed to make your cooking experience more convenient, efficient, and safe, Electra is set to unlock culinary creativity and transform the kitchen in Indian households.

The Electra-Electric Pressure Cooker System stands out with features that cater to consumer needs. It ensures consistency in cooking for perfect results every time. The ‘No-Monitoring Needed Functionality’ allows users to multitask, and the ‘Auto-Off feature’ enhances safety. Additionally, it operates without whistle noise, eliminating common disturbances of traditional pressure cookers. The ‘Delay Function’ allows users to schedule cooking ahead of time, ensuring food is ready when desired without compromising freshness or flavour. The ‘Keep Warm’ mode maintains meals at the perfect serving temperature until ready to enjoy, adding extra convenience to the cooking process. These features make it a reliable and convenient kitchen appliance that saves time and energy while creating delicious and nutritious meals for the family.

Expressing his delight on the launch of Electra and sharing his vision for the future of cooking, Mr. Rajendra Gandhi, Managing Director of Stovekraft, said, “With Electra, we are setting a new benchmark in kitchen innovation. This cutting-edge appliance is not just about convenience; it is about transforming the culinary landscape in Indian homes. Electra epitomizes our relentless pursuit of excellence and our commitment to empowering consumers with state-of-the-art technology that enhances their cooking experience.”

Emphasizing on the transformative impact of Electra, Dr Nanda, Chief Marketing Officer of Stovekraft, adds, “Electra is more than a product; it is a paradigm shift in kitchen technology. By combining unprecedented convenience with versatile functionality, Electra is poised to redefine home cooking. We are confident that this innovation will inspire users to explore their culinary potential and create delightful homemade meals effortlessly.”

Electra offers a versatile range of cooking modes, including pressure cooking, slow cooking, steaming, sautéing, and baking. This allows users to prepare a diverse array of dishes, from hearty stews to delicate desserts. The user-friendly smart touch interface enhances its appeal, enabling users to easily select cooking settings, adjust temperature and pressure levels, and monitor cooking progress in real time. Even novice cooks can achieve professional-level results with confidence and ease.

Stovekraft Ltd

Stovekraft Ltd (NSE/BSE: Stovekraft) stands as India’s premier kitchen appliances brand, established by Mr. Rajendra J Gandhi. Evolving from kerosene wick stoves in 1994, it now offers 1000+ products under Pigeon, Gilma, Black & Decker, and Pigeon LED. With a turnover exceeding Rs. 1000 Cr., its presence spans the nation through 600 distributors, 75,000+ retail touchpoints, 150 company-owned Pigeon Exclusive retail stores, and 60 Exclusive GILMA stores. Stovekraft’s global footprint encompasses 14 countries, including the USA, Middle East, and Africa, serving clients like Walmart and Big Lots.

Stovekraft has the largest manufacturing facility for kitchen appliances in the Harohalli Industrial Area, Near Bengaluru. The second manufacturing unit is at Baddi, Himachal Pradesh.

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