Svalbard from CRED: a new credit experience that works for the creditworthy

Credit-savvy members can now:

• Actively manage and intentionally improve their credit score
• Effortlessly manage multiple cards
• Leverage, rather than liquidate mutual funds for cash flow

February 26, 2025: CRED, the most rewarding fintech platform for the creditworthy, today announced Svalbard (pronounced sval-baad), a suite of new experiences that make credit work for members, rather than the other way around. With the aim of making responsible credit behaviour effortless, CRED is transforming credit into a source of confidence.

Reimagining the credit score

CRED’s new credit score experience introduces a dynamic new way to understand credit scores, featuring:

• Foresight enables informed decision-making. An advanced predictive analytics tool powered by machine learning, it analyzes personal credit patterns to forecast how specific financial decisions—from taking loans to missing payments—will impact individual credit scores.
• Compass is a sophisticated goal-setting system. It creates personalized roadmaps to achieve target credit scores, analyzing credit patterns to identify high-impact actions and providing time-based predictions for achievement
• Aurora transforms credit scores from static numbers into  living financial narratives through an innovative custom typeface and Halo—a dynamic ring of light that celebrates progress and provides gentle guidance during setbacks
• Key factors is a clear report card of credit health, including payment history, credit usage, and account longevity, with intuitive color-coding and actionable insights that demystify credit scoring

Mission control for credit cards

CRED’s new credit card management experience brings unprecedented control and clarity:

• Unified dashboard consolidates scattered statements into a single, clear view of total dues across cards, with intelligent mapping of future EMI obligations to prevent surprise commitments
• Real-time monitoring system tracks credit utilization and creates a holistic view of spending patterns across all cards, processing over 10 million unbilled transactions daily with 92% categorization accuracy
• CRED protect-powered anomaly detection prevents costly mistakes by scanning every transaction, statement, and term change for hidden charges and unusual patterns
• Live versions of over 400 cards that transform static plastic into interactive financial tools, providing real-time contextual information and instant alerts for enhanced control
• Gesture-based interface that makes managing multiple cards effortless—from quick-action swipes to information-rich long presses—ensuring the same minimal effort no matter how many cards

Liquidity without liquidation

While 97% of credit card holders have EMIs/loans and 63% hold mutual funds, only 1.5% of India’s ₹33 lakh crore mutual fund AUM is pledged for secured credit. CRED Cash+ makes this accessible to the creditworthy through:

• Fully digital credit lines against mutual fund investments at rates starting from 8.99%, accessible with a few taps and funds credited instantly
• Automatic bundling to optimize for the lowest risk of liquidation with advanced models that assess mutual fund volatility patterns.

Kunal Shah, founder, CRED, said “With Svalbard, we’re transforming credit into a force for financial progress. In a country where most find debt stressful, we’re recognizing and rewarding responsible behavior, turning credit from a source of anxiety into a growth accelerant.”

With access to credit on better terms, 54% of creditworthy Indians would invest more, and 38% would start businesses. These contributors are held back by fear: not knowing what they should do, the complexity of management, and anxiety around mistakes. In fact, the idea of credit is a source of stress for 79%.

CRED’s new experiences address this by turning responsibility into opportunity, transforming credit anxiety into confidence through clear visibility, thoughtful design, and premium credit offerings.