SWAVALAMBAN MELA BY SIDBI IS BACK AGAIN IN THE Chennai CITY

Chennai, 21 February 2024: SIDBI has launched Swavalamban Mela which aims to spread entrepreneurship culture across the country. The main objective of Swavalamban Mela is to turn youth from ‘job seekers’ to ‘job creators’ to promote sustainable livelihood opportunities.

SIDBI has been, over the years, organizing Swavalamban Mela at various locations across the country with an objective to provide a platform to Micro enterprises and artisans to showcase their products, sell and to help these entrepreneurs in getting exposure, accessing and understanding of markets. The mela aims at sowing the seeds of entrepreneurship amongst the micro enterprises at the bottom of the pyramid by enabling them to become self-employed and also provide employment for others and thereby enabling better livelihood at the grass root level.

SIDBI firmly believes that micro enterprises have the capability to generate income and employment in their vicinity. The mela provides a window to enable self-employed women, micro enterprises and artisans to sell their quality products directly to customers.

In this regard, SIDBI Chennai Regional Office is organizing its 4th edition of Swavalamban Mela for 5 days from 21 to 25 February, 2024 at Annai Theresa Women’s Complex, Valluvar Kottam High Road, Nungambakkam to provide platform to around 50 micro enterprises and artisans mostly women from across the state to showcase their handicrafts and products and directly sell the products to customers. The entry is free and the timing of the exhibition is from 10 am to 9 pm. This exhibition is an opportunity to connect with various stakeholders to maximize their sales. Skilling, credit connect and market connect are the 3 main pillars of the Swavalamban Mela meaning Self-reliance. In Tamil Nadu, SIDBI has directly and indirectly helped many Micro and small entrepreneurs with a financial assistance ranging from few thousands to few crores, proudly says Mr.Ravindran A. L, General Manager, SIDBI, Chennai Regional Office.

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