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The shoe was the first design in ASICS history to feature 360 GEL™ Technology
[July 31st, 2025 – National]: Today, ASICS SportStyle announces the return of the GEL-QUANTUM™ 360 I shoe to celebrate the shoe’s tenth anniversary. Although debuting as a sought-after performance running shoe ten years ago, the model was eventually adopted by lifestyle consumers for its premium comfort properties. When the shoe initially debuted, it was the first ASICS shoe to feature 360 GEL™ technology in the midsole. The design resurfaces as a near-original reproduction, but it’s modified using our latest midsole materials for better comfort.
The upper is formed with a jacquard mesh, which offers good ventilation to keep feet cool and comfortable. A supportive external heel counter is also rendered with a graphic that replicates the same pattern as the original version from 2015.
On the launch of GEL QUANTUM 360 I, Mr. Rajat Khurana, Managing Director, ASICS India & South Asia, said “As we continue to build SportStyle category in India, we’re seeing incredible appetite among Gen Z and millennials who view sneakers as cultural currency. They look for sneakers that seamless transition with them, blending comfort with style. We are very excited to bring back a beloved silhouette from 2015, which combines the technical DNA of ASICS with the refined aesthetic that today’s fashion-forward consumers demand.”
The 360 GEL™ technology system is met with updated features to increase the overall comfort. The foam layer above the GEL™ technology is redesigned using FF BLAST™ PLUS cushioning. This adjustment helps contribute to softer impact absorption and a more energized feel underfoot.
The GEL-QUANTUM™ 360 I shoe releases in new and original-inspired colorways. Each colorway will be available on ASICS SportStyle online and in select stores for INR 16,999. To find out more about the product, please visit: https://www.asics.co.in/collection/sportstyle/gel-quantum.html
