Top 5 Companies Revolutionizing Wealth Management in Rural India.

In rural India, money once meant cash hidden in trunks and loans from the local moneylender. But that’s changing. With smartphones in hand and growing digital awareness, people in villages and small towns are exploring smarter ways to save, invest, and secure their future.

Apps and digital platforms are introducing first-time users to mutual funds, insurance, digital gold, and microloans services that once felt distant. Financial planning, once seen as a metro-only affair, is gaining ground in Tier 2 and Tier 3 towns. For many, it’s no longer just about surviving, but building a future.

Behind this quiet revolution are emerging FinTechs helping Bharat take charge of its money offering not just products, but guidance, trust, and access.

Here are five companies redefining money management in rural India:

Roinet

Roinet is empowering rural entrepreneurs by turning local kirana stores into digital financial services hubs.  Through its platform, Roinet enables access to full-suite financial services  banking, insurance, investments, and credit services – in areas traditionally underserved by mainstream institutions. By offering assisted digital financial services, Roinet is enabling last-mile delivery of wealth management tools tailored to specific needs and improving the financial confidence of rural households.

Finhaat

Finhaat is making financial inclusion a reality for rural and semi-urban populations by offering need-based wealth and insurance solutions. Focused on Rural India and Tier 32 and Tier 43 cities, the company has created an assisted digital platform that in partnership with institutions offers curated designs personalized financial products (insurance and wealth) and end to end servicing that empowers its customers – women, safeguard- farmers, and enable low-income households to safeguard themselves against financial shocks and plan for health emergencies and future aspirations. Through partnerships with grassroots organizations and digital platforms, Finhaat is bridging the trust gap and bringing curated financial literacy and access right to the doorstep of rural India.

AssetPlus

AssetPlus is transforming the way mutual fund distributors (MFDs) operate in India by offering a zero-cost, mobile-first platform that simplifies client onboarding, portfolio management, and product access. Focused on empowering MFDs in Tier 2 and Tier 3 cities, the platform combines seamless tech, in-house research, and vernacular training modules to help advisors grow their business and expand financial inclusion. With over 13,000 partners and ₹80 crore in monthly SIPs, AssetPlus is not just digitizing distribution it’s enabling grassroots wealth creation across Bharat.

Wealthy

Wealthy is simplifying personal finance by empowering independent wealth managers with a free, tech-driven platform. Frustrated by limited advice and one-size-fits-all solutions, the founders built a system that offers product comparisons, research tools, and end-to-end support, helping advisors deliver tailored, transparent, and goal-based financial planning to clients across India.

ZFunds

ZFunds is a financial management platform that specializes in mutual funds, providing clients with research-backed insights to make informed decisions. By offering a comprehensive, user-friendly investment process, ZFunds helps rural investors choose the right funds and allocate assets strategically. With the guidance of expert analysts and a dedicated investment committee, ZFunds ensures that every investor, regardless of location, can make investments that are aligned with their financial goals and risk tolerance.

These companies are reshaping the financial landscape in rural India by offering personalized wealth management services that cater to the needs of underserved populations. With technology, research, and localized solutions, they are paving the way for greater financial inclusion in some of India‘s most remote areas.