Top 5 Entertainment Habits India Picked Up in 2025

India’s entertainment habits in 2025 shifted from “whatever’s on” to highly intentional, ritual-like consumption across screens, stages, and cities. From two-minute micro-dramas to all-night concert trips, India turned fun into a weekly (and often daily) habit, not an occasional treat.

Here are the top five entertainment habits India picked up in 2025.

1. The Micro-Drama Mania

In 2025, micro-dramas officially went mainstream. With 60–120 second hyper-emotional stories dominating social feeds, India fell in love with short, addictive narratives inspired by Korean and Chinese short-form trends. These bite-sized dramas became the new daily fix especially among women and Tier 2 and Tier 3 audiences who often binged entire “series” in under 10 minutes.Building on this trend, many Micro Drama platforms such as Zupee studio, Story TV, Pocket TV.

2. Turning Weekends Into Live Entertainment Days

Stepping out for a film, concert, comedy show, or theatre performance became as routine as eating out, with platforms reporting that live entertainment grew about 17 percent in 2025 and turned into a “weekly plan” for many urban Indians. Music tourism surged too, as over 5 lakh fans travelled across cities for big-ticket concerts and festivals, often planning entire weekends around one show.

3. Mixing OTT, CTV And Global Content At Home

India’s OTT universe crossed roughly 600 million users, while Connected TV usage jumped to over 120 million, making multi-screen streaming a new living-room norm. Watchlists increasingly blended Indian epics, Korean thrillers, European dramas, K-dramas, and global hits like Squid Game, all discovered through dubbed tracks, Shorts, and creator explainers on platforms such as YouTube.

4. Casual And Social Gaming As Daily Micro-Breaks

Casual and social gaming solidified as one of India’s most predictable digital habits, with the online gamer base projected to cross 500 million in 2025 and over 100 million people playing every day. Low-spec, free-to-play titles like Zupee have turned 5–10 minute micro-sessions into built-in daily breaks, while gamified quizzes and prediction games during sports and shows kept more than 100 million viewers tapping along with live entertainment.

5. Community-Based Fan Groups Grew Bigger Than Ever

India’s fandom culture intensified in 2025. From K-drama communities to gaming squads and micro-drama fan clubs, people found their digital “tribes.” WhatsApp, Telegram, and Discord groups exploded with fan theories, watch parties, and creator interactions. Entertainment was no longer consumed alone; it became a shared, community-driven experience.