Top agri-supplier and market linkages platforms changing the face of agriculture in India while driving SMEs

The agricultural sector has always been the backbone of the Indian economy, providing employment opportunities to a significant proportion of the population and contributing significantly to the country’s GDP. However, the sector has faced several challenges, including lack of access to modern technology and equipment, inadequate credit facilities, and limited access to markets. Agri-supplier and market linkages platforms have emerged as a solution to these challenges, revolutionizing the Indian agriculture sector and driving SMEs in India.

Agri-supplier platforms connect farmers with suppliers of agricultural inputs such as seeds, fertilizers, pesticides, and machinery. By leveraging technology, these platforms provide a one-stop-shop for farmers to access quality inputs at affordable prices. In addition to this, agri-supplier platforms have also played a crucial role in driving SMEs in India. These platforms have provided opportunities to small and medium-sized enterprises to sell their products and services to farmers. At the same time, market linkages platform help farmers sell their produce to various buyers at competitive rates and hence, improving their business and reduce wastage. While there are several such platforms aiding farmers in India, here are five ventures which have made their mark felt of late:

Agrizy

Agrizy provides a comprehensive platform that facilitates the discovery and fulfilment of agro-produce orders. The company ensures that the processing of agro-produce meets global standards and works with large buyers in domestic and international markets to meet their specific requirements. The platform also helps SME processors to utilize their idling capacity by custom processing orders and certifying processed products for quality and safety.

Agrizy also provides working capital to scale up, and has seen significant growth since receiving funding in March 2022, with clients including Reliance, Haldiram’s, Adani Wilmar, and Godrej Agrovet. The company has over 1,000 buyers and suppliers on its platform, and connects them virtually to understand their requirements without disclosing their identities. Agrizy calculates the best rate for fulfilling a request, including logistics costs, through its app. For companies that need agro-produce processed, the company also scouts for SME processors and arranges for contract manufacturing.

AgroStar

AgroStar is an online platform that connects farmers with agricultural products and services, such as crop protection, fertilizers, seeds, and farming equipment. Founded in 2013, AgroStar aims to provide small farmers with access to high-quality products and expert advice at affordable prices. The platform uses a mobile app to allow farmers to easily browse and purchase products, and also offers personalized recommendations based on their location and crop type. Farmers can also access information on weather conditions, crop disease management, and market prices through the app.

AgroStar has partnered with various companies to offer a wide range of products and services to farmers, and also provides on-ground support through a network of trained agronomists. The platform has helped improve the lives of many small farmers across India by increasing their crop yields and reducing their costs. AgroStar has received numerous awards and recognition for its innovative approach to agriculture, and continues to grow and expand its offerings to support farmers across India.

BigHaat

BigHaat is an online marketplace that offers a wide range of agricultural products and services to farmers across India. The platform was founded in 2015 with the aim of providing small farmers with access to high-quality products at affordable prices. BigHaat offers a variety of products, including seeds, fertilizers, crop protection products, and farming equipment. The platform partners with leading manufacturers and suppliers to ensure that farmers have access to a wide range of products from trusted brands.

BigHaat also offers a range of services to farmers, including soil testing, crop advisory services, and access to weather information. The platform uses a mobile app to make it easy for farmers to access products and services from anywhere, and also provides support through a team of trained agronomists. The platform has been instrumental in helping small farmers across India improve their crop yields and reduce their costs. BigHaat has received several awards and recognition for its innovative approach to agriculture, and continues to grow and expand its offerings to support farmers across the country.

BharatAgri

BharatAgri is a mobile app-based platform that offers personalized agricultural solutions to farmers in India. The platform was founded in 2017 with the aim of providing farmers with access to expert advice, market information, and agricultural inputs through their mobile phones. It provides a range of services to farmers, including crop advisory, pest management, weather forecasts, and market analysis. The platform uses AI-based algorithms to provide personalized solutions based on the farmer’s location, crop type, and other parameters.

The platform also offers a marketplace where farmers can buy agricultural inputs such as seeds, fertilizers, and crop protection products. BharatAgri partners with leading manufacturers and suppliers to ensure that farmers have access to high-quality products at affordable prices. BharatAgri has been instrumental in helping farmers across India improve their crop yields and reduce their costs. The platform has received several awards and recognition for its innovative approach to agriculture, and continues to expand its offerings to support farmers across the country.

Ugaoo

Ugaoo is an online platform that offers a wide range of gardening and agriculture products and services to customers across India. The platform was founded in 2015 with the aim of providing high-quality products and expert advice to people interested in gardening and agriculture. It offers a variety of products, including seeds, fertilizers, gardening tools, and outdoor furniture. The platform partners with leading manufacturers and suppliers to ensure that customers have access to a wide range of products from trusted brands.

In addition to its products, Ugaoo also offers a range of services, including plant doctor consultation, garden design and landscaping, and gardening workshops. The platform aims to be a one-stop solution for all gardening and agriculture needs. Ugaoo has also been successful in catering to the growing demand for gardening and agriculture products and services in India. The platform has received several awards and recognition for its innovative approach and high-quality products, and continues to expand its offerings to meet the needs of its customers.