Newspatrolling.com News cum Content Syndication Portal Online
The public relations industry in India has changed dramatically over the last 10 years due to the fast-paced media digitisation and boom in social platforms. Worldwide, the digital PR market was valued at USD 4.95 billion in 2022 and is forecasted to reach USD 12.4 billion by 2033, according to LinkedIn. Locally, the Indian PR industry (including digital PR) was valued at ₹2,500 crores in FY23, growing robustly at 19% year on year. It is projected to nearly double to ₹4,570 crores by FY2030, as stated by Ipsos and PRCAI. The growth overall suggests a change in the way brands communicate with their audiences, as digital first is becoming core to brand visibility, building meaningful audience engagement, and establishing trust in a fragmented media environment.
While businesses try to capture customers within the digital landscape, agencies have also had to reposition themselves and how they react to that competitive landscape. DigitalYoog Media, based in Mumbai, is an agency completely different from the rest. The agency was founded in 2019 and foresaw that the hybrid model was in store before many traditional PR firms would consider it. We positioned ourselves with a hybrid approach, considering performance marketing, to also consider in our press strategy. DigitalYoog Media connects digital marketing metrics with editorial outreach so that clients are able to show return on investment not just in impressions, but with real outcomes in traffic, leads, and even sales.
What makes DigitalYoog Media unique is its multi-layered approach to brand storytelling. The agency does not just send out press releases; it creates entire online narratives for its clients across search engines, social media, and content platforms. This includes SEO articles, social hooks, and media placements that are thought through and strategically released. It has placed a heavy focus on digital reputation and used data to inform its campaigns and influence ideas. DigitalYoog helped drive the PR conversation away from media coverage to digital visibility, something that made sense to India’s growing pool of digitally empowered entrepreneurs.
The agency’s accelerated growth corresponds with a larger movement in the media industry: media decentralisation. As tier-2 and tier-3 cities participated as active players in the digital economy, DigitalYoog was engaging a largely untapped audiences by providing accessible and scalable PR services. Its client mix, which includes tech founders, doctors, artists, and influencers, supports its inclusive play. Coverage in brands like India Today, First India, and Lokmat reinforce the agency’s credibility as a trusted player in the space.
As the digital PR landscape continues to change and adapt, exemplars such as DigitalJooog Media exemplify the importance of adaptability, creativity, and measurable results. In this current environment, every click counts and every impression is monetised; PR is no longer about press, it is about presence. For now, DigitalJoog is leaden that conversation.
