TVS Emerald Launches Maiden Plotted Project near Bangalore; Records Grand Sale of 169 Crore on Launch Day

· The Estate sold 96 % of their inventory on day of launch
· Project sprawls across 33 acres with over 460 plots
· The Estate has ~15,000 sq.ft clubhouse with over 50 amenities

Bangalore, 3rd October 2023: TVS Emerald, a subsidiary of TVS Holdings Ltd, has registered a sale value of 169 crore on the day of launching its first plotted development project, ‘The Estate’ in Bagalur, near Sarjapur. This 33-acre project marks the group’s first plotted development project near Bangalore and third in the segment. The project witnessed a remarkable sale, with 442 plots sold, out of the total 461 plots launched. The plots range from 500 sq.ft to over 5000 sq.ft in size and are priced from 17.49 Lakh onwards.

‘The Estate’ introduces a unique concept in the plotted development category by offering plots adorned with fully grown fruit bearing orchard trees. The development comprises three phases Swargam, Aaranyam, and Mandalam, that provide state-of-the-art amenities such as an amphitheatre, herb garden, rain garden, cycling track, a pet park, a multipurpose court, and an outdoor gym. Additionally, TVS Emerald has also proposed a 15,000 sq.ft clubhouse, featuring a range of amenities such as a swimming pool, a banquet hall, work-from-home spaces, steam and sauna rooms, an indoor gym, and guest rooms. In a nutshell, this clubhouse is the perfect weekend retreat for customers.

Mr. Sriram Iyer, Director & CEO, TVS Emerald, said, “I am delighted with the overwhelming response that our first plotted development project near Bangalore, ‘The Estate,’ has witnessed during the launch. The demand for plotted projects has always been strong, as homebuyers are continuously seeking ways to shape their dream homes. Additionally, many families are looking to escape the congestion of cities and embrace a more serene lifestyle in spacious homes. This project is an effort to cater to that segment. With an enhanced focus on safety and security, the project offers a perfect combination of state-of-the-art amenities and a green environment to provide an unparalleled lifestyle experience. Our customers have appreciated the project for its perfect combination of location, product & price.”

The project is strategically located within 7.4 km from the Sarjapur bus stop. It is also in close proximity to major IT parks such as the new Infosys campus in Sarjapur, the Hosur IT Park and the New Wipro SEZ. Educational institutes like Sarjapur Azim Premji University, Indus International School and Christ International School are all within a 30-minute drive.

TVS Emerald has a successful track record of plotted developments in Chennai. The plotted portfolio consists of key projects, namely TVS Emerald Hamlet in Karapakkam and TVS Emerald Flourish in Padappai. As part of its expansion plan, the group has planned more projects in Bangalore. An apartment community in Rachenahalli and an uber luxury project on Mission Road in Bangalore are in the pipeline. The brand has a total of 2 million Sq.ft of area under development in Bangalore.

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