UBD’s Soorahi makes a splash into Goa

Delhi, 12 August 2026: Uppal Brewers & Distillers (UBD), the premium spirits venture of The Uppal Group, has uncorked its flagship blend Soorahi at its newest destination: Goa. The Company believes that Soorahi, a whisky inspired by the spirit of discovery, is a timely introduction to India’s ultimate playground where hospitality, tourism and evolving consumer tastes come together for millions of holidaymakers and visitors.  The launch broadens UBD’s growing footprint across India with Soorahi now available across Delhi, Punjab, Haryana, Odisha, Daman & Diu, and now Goa.

Soorahi’s debut follows shortly after UBD commissioned its dedicated bottling facility in Ponda earlier this year, transforming Goa from the Company’s manufacturing base into one of its most important consumer markets, with a spirit that is made in Goa, for Goa.

Soorahi, meaning “good traveller”, embodies the spirit of discovery, and celebrates journeys, experiences, and meaningful moments. Positioned as an approachable premium blended Indian whisky, it offers a smooth and versatile flavour profile crafted for consumers who appreciate quality, authenticity, and modern Indian craftsmanship.

Kanhav Uppal, Co-Owner, Uppal Brewers & Distillers, said, “Goa has always been India’s destination for people who seek something more—better experiences, better memories, better stories. That is who Soorahi is made for. Our vision is to build a premium Indian spirit company for the long term, and for that, a strong presence in Goa is essential. Goa is not our next market; it is our home. We make Soorahi here, and now the world will find it here. That means something to us.”

Speaking on the expansion, Ankur Sachdeva, CEO & Co-Founder, Uppal Brewers & Distillers, said, “Goa is a phenomenon in itself,  and every visitor’s experience is unique to them with so much to choose from. We are delighted to add Soorahi to the experience of beachside sunsets, dining, and the vibrant nightlife. As consumers increasingly embrace premium experiences and homegrown brands, we believe Soorahi’s contemporary positioning and authentic storytelling will resonate strongly in Goa. ”

Subrajit Majumdar, Head of Marketing, Uppal Brewers & Distillers, said, “Soorahi was created for consumers who seek new experiences, making it a perfect fit for Goa, Goans, and the modern Indian traveller. This launch is more than another milestone for us. As one of India’s most influential brand-led markets, Goa will play an important role in shaping Soorahi’s visibility, consumer affinity, and UBD’s growth journey.”