Streaming the Legacy of V. Shantaram: Ultra Play OTT Revisits Classics with new campaign #LegacyLivesOn to commemorate the legend’s enduring impact on Indian Cinema
Mumbai, 18 November 2025: This November, Ultra Play OTT, from the house of four decades old Ultra Media & Entertainment Group, pays a heartfelt tribute to the legendary filmmaker V. Shantaram on his birth anniversary this 18th November, celebrating the man who turned cinema into an instrument of art, emotion, and social awakening.
A pioneer far ahead of his time, V. Shantaram believed that films were not just to be watched, but to be felt. On this special occasion, Ultra Play brings together a curated collection of his most celebrated works: Dahej (1950), Navrang(1959), Jal Bin Machhli Nritya Bin Bijli(1971), Jhanak Jhanak Payal Baaje(1955), Do Aankhen Barah Haath(1957), Parbat Pe Apna Dera(1944), Geet Gaya Pattharon Ne(1964), and Boond Jo Ban Gayee Moti(1967) on Ultra Play OTT. Each film reflects his enduring philosophy of blending aesthetics with purpose.
As part of its ongoing initiative to celebrate India’s timeless storytellers, Ultra Play continues its #LegacyLivesOn campaign, a digital ode to the filmmakers and films that shaped Indian cinema. The campaign brings legendary creators like V. Shantaram back into the spotlight through engaging social-first formats that bridge nostalgia with today’s digital storytelling. From the ‘My Favourite Frame’ trivia series to ‘Behind the Lens’ reels decoding his creative philosophy, every format invites fans to rediscover the artistry behind the screen. Through #LegacyLivesOn, Ultra Play keeps cinematic heritage alive, one story, one frame, and one generation at a time.
Speaking about the tribute, Mr. Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group, shared, “#LegacyLivesOn is not just a campaign — it’s our commitment to keeping India’s cinematic soul alive. At Ultra Play, we believe that classics aren’t relics of the past; they’re lessons in storytelling that continue to inspire today’s creators and audiences alike. Through digital innovation, we’re ensuring that the legends of Indian cinema continue to find new voices, new screens, and new admirers with every generation.”
From the poetic brilliance of Navrang to the reformist vision of Do Aankhen Barah Haath, and the dance extravaganza Jhanak Jhanak Payal Baaje, V. Shantaram’s films stood at the crossroads of art and empathy. His pioneering use of color, music, and human emotion turned Indian cinema into a living canvas, where stories spoke louder than spectacle, and humanity was the true hero.
With this celebration, Ultra Play OTT continues its mission to revive and showcase India’s cinematic heritage. The platform hosts a rich catalogue of Hindi classics spanning from the golden era of the 1950s to defining hits of the 2000s, preserving India’s most iconic stories under one digital roof for generations to come.
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